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Vietnamese culture reflection through advertising: case study of milk advertisements on television commercials
(HCMC - International University, 2015)
There are a various of elements that contributing to the success of a business.
These factors can be effectively listed through the rule "Four Ps" of marketing which
were originally proposed by E. Jerome McCarthy, a marketer, ...
Studying the impact of humor appeal in TVC on consumer's attitude towards beer brand: The case of Heineken beer
(International University HCMC, Vietnam, 2012)
Advertising nowadays is not simply a tool to increase sales for any products, but it
is also an effective way producers in all over the world use to communicate to their target customers by delivering their products’ ...
Effects of advertisement on consumer's buying behavior regarding to university students in Ho Chi Minh city : A case of Omachi instant noodle
(International University - HCMC, 2017)
Retailing markets are becoming more and more exploding now because of its rapid growth over the last decades throughout the world. This pushes every business organization to maximize their effective marketing tools in order ...
Using advertising value as the stimulus customer to change from trial action to repurchasing action - The case study of Grab
(International University - HCMC, 2017)
Online advertising has been rapid grew and became an integrated part of every business. Although numerous research has been studied the effectiveness of advertising, how the perceive advertising value can increase consumers’ ...
Facebook Addiction and the effect of attitude towards facebook advertising of young people in Ho Chi Minh city
(International University - HCMC, 2017)
Recent economic, It can be said that Facebook is one of the Social Network Site which
attractive a huge amount people using. People tend to addiction into Facebook than participate in
other activities, it is an opportunity ...
Mobile advertising attitudes toward in-app display advertising
(International University - HCMC, 2017)
The purpose of this study is to determine factors affect attitudes toward In-app display advertising. A conceptual framework was developed based on previous research considering the influence of precedent factors (including ...
Mobile Users' Attitudes toward Mobile Advertising in Vietnam: A Study of Mobile Web Display Advertising and Mobile App Display Advertising
(International University HCMC, Vietnam, 2013)
The rapid development of smartphones has resulted in the increasing use
of mobile devices to deliver advertisements for products and services. Mobile web and mobile application has become a potential ...
The investigation of influence in using celebrity endorsement in advertisement on the attitude toward product and the purchase intention of customers in Ho Chi Minh market
(HCMC - International University, 2015)
Celebrity endorsement has been considered to become one of the most
favorite methods of advertisement, which companies used to encourage the
interaction with the customers, promote the sales and increase the market share ...
A research of the vloggers' motivations to VLOG
(International University - HCMC, 2016)
Purpose
This study aims to explore what motivated the vlogger to vlog. Besides, the research hope to build the framework about factors affecting the viewers’ attitude toward advertising in vlogs.
Design/ Methodology/ ...
A study on Vietnamese youth's permission for SMS advertising : The case of youth in HCM city
(International University HCMC, Vietnam, 2013)
Purpose – The study aims to better understand customer’s views about SMS advertisements; at the same time, to examine influencers on permission for SMS advertising that developed in theoretical model ...