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Now showing items 11-20 of 250
Determinants of customer satisfaction : An empirical study in fast food franchises in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
The aim of this study is about to find out how fast food consumers satisfied by their preferred
fast food franchises as well as to explore the most influencing factors of customer satisfaction.
Theoretical framework of ...
Determining factors affect customer loyalty in business-to-business context of Vietnamese information technology companies in Ho Chi Minh
(International University HCMC, Vietnam, 2014)
Customers are key asset of organization and customer loyalty plays important role
in business survival. Especially, in Information Technology (IT) industry, business
customers seem to be easy to switch many suppliers because ...
Measuring customer satisfaction towards service quality of the maternity hospital in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
Service quality of the maternity hospital is been perceived as an important
factor for customer satisfaction. The aim of this study is to analyze the customer
satisfaction about service quality of the maternity hospital. ...
Factors influencing intention to consume fast food of student in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
This study aimed to explore factors influencing fast food consumption intention of
students who study or live in Vietnam National University Village, HCMC by applying
Theory of Planned Behavior. A total of 400 students ...
The antecedents of green purchase intention among Vietnamese consumers
(International University HCMC, Vietnam, 2014)
The rising environmental issues have been contributing to a huge increase in
the number of consumers practicing green purchase, and Vietnam is not exception
for this trend. The study was conducted from February to August ...
Identify critical factors affecting the customer switching behavior for mobile service providers in Vietnam
(International University HCMC, Vietnam, 2014)
The target of this study is to identify the factors affecting switching behavior
in using the mobile service in Vietnamese subscribers. In the conceptual framework
model, there were six factors impact to switching behavior ...
The factors affecting the relationship of lawyer-client
(International University HCMC, Vietnam, 2014)
When the economics develops day by day, many services related to the ethical
issues are wondered how to survive with their nature. Indeed, many clients are
doubtful of the services‟ quality. The lawyer is one of the ...
Exploring the factors affecting purchase intention of smartphone : A study of office workers in Ho Chi Minh City, Vietnam
(International University HCMC, Vietnam, 2014)
In a world of digital devices, people require more convenient and powerful gadgets on
hand to support for their daily works as well as their need for entertainment.
Smartphone is invented to fulfill those demands, furthermore, ...
Customer satisfaction, return intention and word - of - mouth at the Coffee Bean & Tea Leaf in the Vietnamese market
(International University HCMC, Vietnam, 2014)
Purpose – This research is carried out to find out main factors contributing on the
customer satisfaction of The Coffee Bean & Tea Leaf in the Vietnamese market
and discover the relationship of it towards return intention ...
Customer satisfaction and loyalty after service failure and recovery : A study in restaurant industry in Ho Chi Minh city of Vietnam
(International University HCMC, Vietnam, 2013)
This research was conducted to examine the evaluation of customers towards result of service recovery of organizations. In this paper the three justice dimensions was employed to explain the customer satisfaction after ...