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Now showing items 191-197 of 197
Understanding Propensity to Purchase Private Brands by Vietnamese Consumers
(International University HCMC, Vietnam, 2013)
Private brand name is propensity to develop of retailer industry
on over the world. Therefore, academic researchers have explored a number of studies related to private brand name. For instance, there are some ...
Relationship between company characteristics and earnings management: A study of listed companies on HOSE
(International University HCMC, Vietnam, 2013)
This study attempts to examine the relationship between the practice of earnings management and specific characteristics of a company among listed firms on Hochiminh Stock Exchange (HOSE). In ...
Topic : Business Analysis and Valuation: the case of Minh Phu Seafood Corporation (MPC)
(International University HCMC, Vietnam, 2013)
The objective of this study is to analyze business performance of Minh Phu Seafood Corporation (MPC) in the stage of 2008 to 2012 basing on secondary data, its annual income statements, annual balance ...
The relationship between stock returns and stock market liquidity : The case study in Ho Chi Minh city stock exchange (HOSE)
(International University HCMC, Vietnam, 2013)
The study investigates the existence of relationship between stock returns and stock market liquidity in Ho Chi Minh City Stock Exchange. In this paper, we tested with sample size 125 firms and during the period 2009 – ...
Market research on understanding the effectiveness of viral marketing among young consumers: The Case study of "Let Love Rule" - Close Up VietNam
(International University HCMC, Vietnam, 2013)
The purpose of this research is to measure the effectiveness of Let Love Rule viral marketing campaign of Close Up. The results of this research will help Close Up and other fast-moving consumers goods ...
Evaluating factors of brand community on social media and its effects on brand loyalty - the case of Mystery Hunting's Face Book fan page
(International University HCMC, Vietnam, 2013)
The research aims to evaluate the factors of brand community on social media and it’s effect on brand loyalty by using an already developed model in the real context of Mystery Hunting Facebook’s fan page.
This research ...
Evaluate the Customers' satisfaction of office for International study programs's website
(International University HCMC, Vietnam, 2013)
The purpose of this research is to identify and evaluate the factors effecting the customers‟ satisfaction of the website of Office for International study programs (OISP). Based on the results, some recommendations ...