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Determinants of customer engagement in electronic word of mouth - Empirical study to Vietnam cosmetic industry
(International University - HCMC, 2019)
The dissertation is developed not only for the purpose of fulfilling the learning program requirements but also for the further understandings of customer engagement in electronic word of mouth in Ho Chi Minh City’s cosmetic ...
Investigate factors influencing the growth of jewellery e-commerce - The case of USA, India, UK and Vietnam
(International University - HCMC, 2019)
Jewellery e-commerce has been developing dramatically, attracting big jewellery companies to develop this online channel with the purpose of increasing the revenue. Jewellry shipping regulation is perceived to be an obstacle ...
Antecedents of students' major selection - An empirical study of Vietnam national university, Ho Chi Minh city
(International University - HCMC, 2019)
This research investigated the antecedents of students’ major selection in Vietnam National University, Ho Chi Minh City. Besides, the effect of these antecedents on students’ major satisfaction is also discussed.
In the ...
Factors affecting the online selling intention via e-commerce platform - The case of Shopee
(International University - HCMC, 2019)
Merchandising via online has just arrived to the market in Vietnam in recent years but it strongly affect to trade transaction of both sellers and buyers. The objective of the study is: Based on the results of factors ...
Hallyu and the impact on Vietnamese young consumers' preferences for Korean restaurants
(International University - HCMC, 2019)
In recent decades, thanks to globalization, more and more countries open and exchange culture with each other, which makes Korean culture, especially the popular culture has opportunities to be wide-spread, thus leading ...
Investor sentiment and stock returns - Evidence from Vietnam
(International University - HCMC, 2019)
My dissertation endeavors to scrutinize the influence of market sentiment on profitability of Vietnam stock market from two approaches: traditional approach utilizing trading volume to quantify the sentiment and search-based ...
Determinants of profitability of commercial banks in Vietnam
(International University - HCMC, 2019)
With kthe koverall kpurpose kof kinvestigating kdeterminants kaffecting kprofitability kof kcommercial kbanks kin kVietnam, kthis kstudy kis kconducted kwith kdata kcollected kfrom kfinancial kstatements kof k23 kcommercial ...
The effect of perceived relative advantages of online shopping on customers' purchasing intention - A case study of customers in Ho Chi Minh city
(International University - HCMC, 2019)
The research is conducted for the purpose of investigating which factors
affecting customers’ attitudes towards online shopping together with customers’
purchasing intention in Ho Chi Minh City. There are 263 survey ...
Factors affecting impulse buying behavior for FMCG products among young consumers in Ho Chi Minh city
(International University - HCMC, 2019)
This paper aims to study the factors that affect impulse buying behavior for FMCG sector among young consumers in Ho Chi Minh City. The influence of different variables, including external and internal, such as visual ...
The determinants of banking crises - The case of commercial banks in Vietnam
(International University - HCMC, 2019)
This study identifies the determinants combined with probability of banking crises in Vietnam banking system. By using data set of 38 commercial banks during 10 years period from 2008 to 2017, as a results from multivariate ...