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The effects of macroeconomic factors on stock market return - Ho Chi Minh stock exchange (HOSE0 and Ha Noi exchange (HNX)
(International University - HCMC, 2019)
Macroeconomic factors have progressively affected stock return within the diversion, that makes several investors additional curious about macro problems. Applying two main methods, the Multiple Regression Model and Capital ...
The impact of capital structure on firm value - A case of real estate firms in Vietnam
(International University - HCMC, 2019)
This study investigated the impact of capital structure on firm value in Vietnam real estate sector. Using a sample of 12 listed real estate firm on stock exchange centers over the five year period from 2008 to 2017 Variables ...
The impacts of tour guide performance on outbound tourists perceived trusts, satisfaction and their word-of-mouth intention
(International University - HCMC, 2019)
Tourism industry is growing in Vietnam, tourists are no longer easily satisfied with domestic tours, their demand for outbound tours is increasing. When visitors use outbound tours, tour guides will become an important ...
Identifying factors affecting the customers' purchase intention in Vietnam - Case study of luxury fashion brands
(International University - HCMC, 2019)
The purpose of this study was to examine customer‘s motivating force towards buying luxury brands which had been lacking previous research. The main objective is to provide the most affecting factor to luxury brands and ...
Drivers of green agricultural product purchasing intention among Vietnamese educated consumers
(International University - HCMC, 2019)
This research was conducted to explore the internal and external aspects that
have significant effect on consumers’ green agricultural product purchasing intention.
Six aspects in consumers’ behavior have been examined ...
The influences of corporate social responsibility on organizational commitment - A study on employees of hotels and resorts in Vietnam
(International University - HCMC, 2019)
The booming of hospitality establisments in Vietnam leads to the fact that organizations try to gain competitive advantages, through which practicing CSR is an approach. While almost hospiatlity businesses attempt to catch ...
Factors influencing customer loyalty of coffee brand store in Ho Chi Minh city - The case of Starbucks coffee
(International University - HCMC, 2019)
We are coming to the age of globalization where companies are expected to be flexible and adaptive more than ever in order to meet customer demand as well as develop further the business. Focusing on Beverage market, we ...
Factors affecting young Vietnamese consumers' purchase intention for luxury products
(International University - HCMC, 2019)
Luxury products is something that desirable and more than an ordinary and necessity. These things tend to make life more pleasant for the consumer. Over the past few years, brand consciousness among the Vietnamese society, ...
Positional advantage of learning orientation, market orientation and innovativeness for SMES in HCMC
(International University - HCMC, 2019)
Recent research shows that market orientation, learning orientation, entrepreneurial orientation and innovativeness improving company performance has garnered great attention from many scholars in various studies. There ...
The impacts of job characteristics on job satisfaction in hospitality industry in Vietnam
(International University - HCMC, 2019)
Thanks to more than 3000 kilometers of coastline, it cannot be deniable
about the vast development of tourim in Vietnam. It was estimated that the tourim
revenue increased three times compared from 2010 to 2018 from ...