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The influence of in-app advertisement towards customers' attitudes and behavioral intention - The case of spotify app
(International University - HCMC, 2019)
Monetarized mobile application can be achieved by many ways and a common
one is taking advantage of in-app advertisement. The aim of this research is to discover
the factors that could affect consumers’ attitudes towards ...
Travelers' online booking decision and satisfaction - A case study in Ho Chi Minh city
(International University - HCMC, 2019)
With the current scale, tourism, hotel and restaurants are considered as a million dollars’ industry, which is playing a key role in the economies of many countries and Vietnam is also in that trajectory.
Nowadays, internet ...
The influence of media and peer pressure on female office workers' attitudes toward cosmetic surgery - A case in Ho Chi Minh city
(International University - HCMC, 2019)
This study is concentrating on female office workers who are working in Ho Chi Minh City to test the influence of media and peer pressure on their attitudes toward cosmetic surgery. A sample of 362 female office workers ...