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Now showing items 2191-2200 of 2219
The impacts of FDI and trade openness on economic growth - Evidence from Vietnam
(International University - HCMC, 2020)
Over three decades of accelerating the Renovation (Doi Moi) progress,
Vietnam has shown remarkable achievements in economic growth, increased per capita
income, poverty reduction, and so on. In which, the mobilization ...
Identifying factors affecting the customers' purchase intention in Vietnam - Case study of luxury fashion brands
(International University - HCMC, 2019)
The purpose of this study was to examine customer‘s motivating force towards buying luxury brands which had been lacking previous research. The main objective is to provide the most affecting factor to luxury brands and ...
Drivers of green agricultural product purchasing intention among Vietnamese educated consumers
(International University - HCMC, 2019)
This research was conducted to explore the internal and external aspects that
have significant effect on consumers’ green agricultural product purchasing intention.
Six aspects in consumers’ behavior have been examined ...
The influences of corporate social responsibility on organizational commitment - A study on employees of hotels and resorts in Vietnam
(International University - HCMC, 2019)
The booming of hospitality establisments in Vietnam leads to the fact that organizations try to gain competitive advantages, through which practicing CSR is an approach. While almost hospiatlity businesses attempt to catch ...
Factors influencing customer loyalty of coffee brand store in Ho Chi Minh city - The case of Starbucks coffee
(International University - HCMC, 2019)
We are coming to the age of globalization where companies are expected to be flexible and adaptive more than ever in order to meet customer demand as well as develop further the business. Focusing on Beverage market, we ...
Factors affecting young Vietnamese consumers' purchase intention for luxury products
(International University - HCMC, 2019)
Luxury products is something that desirable and more than an ordinary and necessity. These things tend to make life more pleasant for the consumer. Over the past few years, brand consciousness among the Vietnamese society, ...
Positional advantage of learning orientation, market orientation and innovativeness for SMES in HCMC
(International University - HCMC, 2019)
Recent research shows that market orientation, learning orientation, entrepreneurial orientation and innovativeness improving company performance has garnered great attention from many scholars in various studies. There ...
The impacts of job characteristics on job satisfaction in hospitality industry in Vietnam
(International University - HCMC, 2019)
Thanks to more than 3000 kilometers of coastline, it cannot be deniable
about the vast development of tourim in Vietnam. It was estimated that the tourim
revenue increased three times compared from 2010 to 2018 from ...
The impact of internal financial factors and macroeconomic factors on non-performing loan - The case of Vietnamese commercial banks
(International University - HCMC, 2019)
In banking operations, there are so many financial riskiness can make banks fall into the situation of bankruptcy, but in theory and experiment, credit risk is always the most powerful type of risk. In the indicators to ...
Factors affecting purchase decision for safe vegetables
(International University - HCMC, 2019)
Large amount of chemical pesticide and fertilizer used on vegetables has created concerns about harmful effects of this phenomenon on the eco-system and consumers’ health. This has caused the demand for those vegetable ...