Search
Now showing items 2201-2210 of 2219
The influence of in-app advertisement towards customers' attitudes and behavioral intention - The case of spotify app
(International University - HCMC, 2019)
Monetarized mobile application can be achieved by many ways and a common
one is taking advantage of in-app advertisement. The aim of this research is to discover
the factors that could affect consumers’ attitudes towards ...
Travelers' online booking decision and satisfaction - A case study in Ho Chi Minh city
(International University - HCMC, 2019)
With the current scale, tourism, hotel and restaurants are considered as a million dollars’ industry, which is playing a key role in the economies of many countries and Vietnam is also in that trajectory.
Nowadays, internet ...
The influence of media and peer pressure on female office workers' attitudes toward cosmetic surgery - A case in Ho Chi Minh city
(International University - HCMC, 2019)
This study is concentrating on female office workers who are working in Ho Chi Minh City to test the influence of media and peer pressure on their attitudes toward cosmetic surgery. A sample of 362 female office workers ...
Influence of work related stress on employee motivation, job satisfaction and employee loyalty - Case study in hospitality sector in Vietnam
(International University - HCMC, 2020)
As Viet Nam is becoming an attractive destination, captivating a strong flow of tourists every year and is one of the 10 countries with the highest growth rate of international visitors in the world, the hospitality industry ...
Social capital, knowledge sharing and firm operational performance - The case of SMEs in Ho Chi Minh city, Vietnam
(International University - HCMC, 2020)
The aims of the study is to investigate what and how dimensions of social capital and types of knowledge sharing affect SMEs operational performance. Specifically, the research considers social capital as an important ...
Customer-oriented corporate social responsibility : Effect on consumer loyalty through consumer perceived value - The case of Ho Chi Minh city
(International University - HCMC, 2020)
This study was conducted for exploration of how ecommerce retail companies carrying out the corporate social responsibility (CSR) policies, as a dimension, can create the competitive advance through the enhancement of ...
The relationship between corporate governance and financial statement fraud - The evidence from Vietnam
(International University - HCMC, 2020)
Fraud in financial reporting is seen as an interesting subject which attracted accounting scholars to investigate. Indeed, by manipulating financial statements, certain companies have committed fraud to deceive stakeholders ...
A study of strategic alliance in Vietnam steel industry - An application of grey system theory and DEA model
(International University - HCMC, 2020)
Vietnam has experienced strong economic development over the years. This is driving to growth in several specific areas, including the steel sector. However, there is a need for more strategic alliances between these steel ...
Effects of corporate governance on capital structure - Evidence from listed manufacturing companies on HOSE
(International University - HCMC, 2020)
This study aims to investigate whether capital structure is affected by corporate governance in Vietnamese manufacturing companies. The study applies board size, non-executive director, CEO duality, managerial ownership, ...
The relationship between ownership structure and firm performance - The case of listed non-financial firms in Vietnam
(International University - HCMC, 2020)
This study looks at the relationship between firm performance and the ownership structure of the non-financial firm listed on Ho Chi Minh City Stock Exchange (HOSE), which focuses on state ownership and foreign ownership ...