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Now showing items 2211-2219 of 2219
Factors influencing attitude and purchase intention toward mid-entry level luxury fashion products - An assessment on young generation in Ho Chi Minh city
(International University - HCMC, 2020)
On the heels of rapid economic development and urbanization in Vietnam, luxury fashion market has various opportunities to grow and expand. In order to draw attention of young people to engage in luxury fashion consumption, ...
Determinants of employee satisfaction and impact on employee performance - A case study of technology companies in Ho Chi Minh city
(International University - HCMC, 2020)
In recent years, there have been many breakthroughs of technology all around the world. Even though this field does not account for largest portion in Vietnam‟s GDP, it is located as one of key drivers for a country‟s ...
The effect of professional B2B general insurance service quality on firm's reputation and word-of-mouth
(International University - HCMC, 2020)
Reputation and WOM play an integral part in retaining existing customers and
attracting new ones, especially in the context of professional B2B insurance service.
However, few prior research have examined the relationships ...
Analyzing visit intention involving electronic word of mouth, perceived risk, motivation and destination image - The case of millennials living in Ho Chi Minh city
(International University - HCMC, 2020)
This study aims to examine the impacts of electronic word-of-mouth, perceived
risk, motivation on destination image and visit intention of millennials living in Ho Chi
Minh City. A valid sample of 275 respondents were ...
The impact of financial leverage on investment decisions for low-growth firms versus high-growth firms - Evidence from listed real estate companies in Vietnam
(International University - HCMC, 2020)
The study analyzes the effect of financial leverage on investment decisions
of real estate listed companies on HOSE and HNX over the period 2013-2019. In
particular, the research also examines the role of growth opportunities ...
Investigating factors affecting dining experience - A case of Le Petit chef program
(International University - HCMC, 2020)
The research purposes are to investigate factors influencing dining experiences and identify what effects technology have in experience which uses the Le Petit Chef program at Park Hyatt Hotel Saigon as a test case. By my ...
Factors affecting customer satisfaction in hotel services (Case of three star hotels in Ho Chi Minh city, Vietnam)
(International University - HCMC, 2020)
The purpose of this research is to identify factors affecting the satisfaction of customer when using three-star hotel services in Ho Chi Minh City. This research uses the SERVQUA scale of Parasuraman and his colleagues ...
Foreign direct investment and economic growth : The role of institutional quality - Empirical evidence in Asean countries
(International University - HCMC, 2020)
The economy in ASEAN countries acknowledged foreign direct investment as an significant and potential source. However, the competition in attracting FDI of ASEAN countries is more and more challenging as many competitors ...
The Korean wave and cultural influence on cosmetic market in Vietnam
(International University - HCMC, 2020)
This study is designed to understand how hallyu, which is spreading around K-pop, Korean dramas and hallyu stars, affects national image and cosmetics quality, and how these factors affect the desire to purchase Korean ...