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Evaluating the contribution of E-learning on student learning : The case of business administration students in international university, Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
The study “Evaluating the contribution of e-Learning on student learning -
The case of Business Administration major students in International University,
HoChiMinh city” was conducted to evaluate and investigate impact ...
The effects of leadership styles on employee engagement in Binh Duong
(International University HCMC, Vietnam, 2014)
The purpose of this study is to empirically investigate the effect of leadership styles
on employee engagement in Binh Duong City. In addition, the effect of employee
sociability on employee engagement and its moderate ...
A research on factors affecting consumer buying behavior - A case of The Faceshop cosmetic brand in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Understanding behavior of consumers is a key to the success of business organizations
and retailers. Marketing personnel are constantly analyzing the patterns of buying behavior
and purchase decision to predict the future ...
A study on the impact of atmospheric stimuli on store patronage behavior: A case of Tous les Jours bakery in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
In recent years, Vietnamese market has witnessed a significant development
of retail sector. Particularly, in baking industry, many local and foreign brands have
helped create a colorful market in several big cities such ...
A study on factors influencing consumer's purchase intention toward personal training service in fit ness centers : A case of Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
The research is conducted in order to give not only background information
about the quiet new service but also the purchasing intention of people in this service.
Besides, the study identifies and explores the difference ...
The relationship between CEO duality & firm performance: A study of listed firm on house
(International University HCMC, Vietnam, 2014)
Corporate governance recently receives a great deal of concern in today’s
academics, particularly in emerging markets. Although there is a myriad of insights and
studies relating to this topic, less has been done in Vietnam. ...
Measuring efficiency of listed commercial banks in Vietnam - An application of DEA and SFA approaches
(International University HCMC, Vietnam, 2014)
Applying two methods of Data Envelopment Analysis (DEA) and
Stochastic Frontier Analysis (SFA), this thesis has examined an analysis on the
efficiency level of eight listed commercial banks on the two stock exchanges ...
The role of packaging in customer's perception of sanitary napkin's product quality at the point of purchase - Case study of Kotex Vietnam
(International University HCMC, Vietnam, 2014)
The core target of this research is to investigate the role of packaging in
consumer’s perception of sanitary napkin’s product quality at the point of purchase in
the specific case of Kotex Vietnam. The results of this ...
Relationship among customer perceived value, satisfaction, loyalty and switching cost in internet banking service
(International University HCMC, Vietnam, 2014)
The aim of this research is to examine the relationship among customer perceived value,
satisfaction, loyalty and switching cost in internet banking service.
Based on previous research, a conceptual framework was developed ...
The effects of organizational culture on firm performance in construction and building materials industry in Vietnam
(International University HCMC, Vietnam, 2014)
Along with the strong development of science and technology, companies
need to create their own competitive advantages and effective business strategies to
make differences and succeed in today's tough market. To achieve ...