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The Impact Of Social Media Influencer On Consumers' Purchase Intention - A Case In Vietnam
(2023)
Social media innovation has aided the growth of social media influencers in
developing economies. The target of this paper is to evaluate how social media influencers
may affect consumers' consumers' desire to make a ...
A Study Of Impact Of Perceived Value, Perceived Risk, And Satisfaction On Willingness To Purchase Of Iphone Users In Vietnam
(2023)
Smartphone users around the world change their phones many times,
especially when a new smartphone product is introduced to the market. In Vietnam,
thousands to millions of stores selling both new and used phones can be ...
The Relationship Between Green Country Image, Green Trust, And Purchase Intention Of European Products: Focusing On Vietnam Gen Z Consumers
(2023)
The purpose of this research is to add to the existing collection of studies on national
branding by conducting an empirical test with a specific population—Vietnamese Generation
Z (henceforth Gen Z)—to examine the ...
The Effect Of Celebrity Endorsement On Customers' Purchase Intention Toward Multi Service Platforms: Case Study Of Gojek And BTS In Vietnam
(2023)
This study examines the impact of celebrity endorsement on customers’ purchase
intention towards multi-service platforms in Vietnam, using Gojek and BTS as a case
study. The study focuses on six key elements – attractiveness ...
Factors Affecting The Intention To Visit Heritage Sites Through User's Attitude On Heritages' Facebook Page: A Case Study Of The Hoa Lo Prison Relic Facebook Page To Vietnamese Young People
(2023)
This study investigates the effects of young Vietnamese people's attitudes
on the Facebook pages of historical and cultural heritage sites and the intention to
visit these sites through the typical case of Hoa Lo Prison ...
The Impact Of Factors Affecting Organic Food Purchase Intention In The Context Of Ho Chi Minh City
(2023)
In Vietnam, the discussion surrounding organic food has always been one that would pique many
people’s interests, and would garner a substantial amount of research since it is believed to offer
multiple benefits. By ...
Using An Expectancy Theory To Explain Online Information Disclosure
(2023)
Information disclosure has been a critical concern when consumers conduct e
commerce transactions. Moving beyond benefits and risks of information disclosure,
this paper applied the expectancy theory of motivation to ...
The Impact Of Social Commerce On Consumers' Purchase Intention: A Study Of Tiktok Shop In Vietnam's Beauty Industry
(2023)
Social commerce is booming and drawing many attention of social media
users in Vietnam, especially with the rapid growth of TikTok Shop that many sectors
can leverage this to thrive. The main purpose of this study is to ...
Major Factors Influence Passenger Loyalty In The Low-Cost Airline Business: The Case Of Vietjet Air
(2023)
The low-cost airline (LCA) sector in Vietnam has recognized the significance
of passenger relationship management due to the intense competition in the transportation
industry. Nonetheless, certain factors that influence ...
The Influence Of Ready To-Drink Coffee On Young Consumer Purchase Intention Towards Highlands Coffee In Ho Chi Minh City
(2023)
The pace of modern life forces people to hurry up and run to keep up with and equal
the heat and speed of modern life. Needs and time spent on fundamental tasks like eating
and drinking are becoming more convenient as ...