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Now showing items 2621-2630 of 2658
Analyzing visit intention involving electronic word of mouth, perceived risk, motivation and destination image - The case of millennials living in Ho Chi Minh city
(International University - HCMC, 2020)
This study aims to examine the impacts of electronic word-of-mouth, perceived
risk, motivation on destination image and visit intention of millennials living in Ho Chi
Minh City. A valid sample of 275 respondents were ...
The impact of financial leverage on investment decisions for low-growth firms versus high-growth firms - Evidence from listed real estate companies in Vietnam
(International University - HCMC, 2020)
The study analyzes the effect of financial leverage on investment decisions
of real estate listed companies on HOSE and HNX over the period 2013-2019. In
particular, the research also examines the role of growth opportunities ...
Investigating factors affecting dining experience - A case of Le Petit chef program
(International University - HCMC, 2020)
The research purposes are to investigate factors influencing dining experiences and identify what effects technology have in experience which uses the Le Petit Chef program at Park Hyatt Hotel Saigon as a test case. By my ...
Factors affecting customer satisfaction in hotel services (Case of three star hotels in Ho Chi Minh city, Vietnam)
(International University - HCMC, 2020)
The purpose of this research is to identify factors affecting the satisfaction of customer when using three-star hotel services in Ho Chi Minh City. This research uses the SERVQUA scale of Parasuraman and his colleagues ...
Foreign direct investment and economic growth : The role of institutional quality - Empirical evidence in Asean countries
(International University - HCMC, 2020)
The economy in ASEAN countries acknowledged foreign direct investment as an significant and potential source. However, the competition in attracting FDI of ASEAN countries is more and more challenging as many competitors ...
The Korean wave and cultural influence on cosmetic market in Vietnam
(International University - HCMC, 2020)
This study is designed to understand how hallyu, which is spreading around K-pop, Korean dramas and hallyu stars, affects national image and cosmetics quality, and how these factors affect the desire to purchase Korean ...
The Impacts If Data-Driven Marketing And "Shoppertainment" Strategies On Young Customers' Impulse Purchase Intention E-Commerce Industry: A Case Study Of Tiktok Shop
(2023)
In this modern era, both social media and e-commerce platforms have
become irreplaceable parts of our lives, and thereby, the term “social commerce” also
rocketed to be one of the most invested segments for big players ...
The COVID-19 Pandemic And Herding Behavior: Evidence From Vietnam Stock Market
(2023)
This research investigates the herding behavior of the sectoral indices of Ho Chi Minh
stock exchange (HOSE). The novel contribution of this research lies in its examination of
herding behavior throughout the entire ...
The Impact Of Facebook Advertising On Gen Z’s Purchase Intention: The Case Of Lifebuoy’s Interactive Advertising In Vietnam
(2023)
This paper aims to explore the impact of Facebook advertising on Gen Z’s purchase
intention of Lifebuoy’s products with interactive advertising as its driven cause. This
exploration focuses on the influence of Facebooks ...
Factors Affecting The Intention To Visit Heritage Sites Through User's Attitude On Heritages' Facebook Page: A Case Study Of The Hoa Lo Prison Relic Facebook Page To Vietnamese Young People
(2023)
This study investigates the effects of young Vietnamese people's attitudes
on the Facebook pages of historical and cultural heritage sites and the intention to
visit these sites through the typical case of Hoa Lo Prison ...