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Now showing items 2631-2640 of 2658
The Effect Of Accruals Quality On Corporate Cash Holding In The Context Of Financial Constraints: Empirical Evidence From Vietnam
(2023)
Liquidity is one of the fundamentals for issue-free daily business operations. In
relevance to how enterprises maintain and manage liquidity, the pecking order theory
suggests that there are priorities in sources of ...
Investigating The Relationship Of Factors Of Communication On The Processing Of Ewom (Electronic Word-Of-Mouth): From A Receiver's Perspective
(2023)
Electronic word-of-mouth (eWOM) gives regular consumers more influence by
enabling them to express their opinions about goods and services to complete strangers.
Thus,
There's tremendous research investigating the EWOM ...
The Influence Of Positive Service Encounter On Word Of Mounth, Switching Intentions, And Willingness To Pay With The Mediation Of Hedonic Dining Experiences: The Study Of Casual Dining Restaurant In Ho Chi Minh City
(2023)
Purpose – The purpose of this study is first to examine the relationship between
positive service encounter and hedonic value in dining experience; second is to uncover
the direct effect between positive service encounter ...
The Impact Of Factors Affecting Organic Food Purchase Intention In The Context Of Ho Chi Minh City
(2023)
In Vietnam, the discussion surrounding organic food has always been one that would pique many
people’s interests, and would garner a substantial amount of research since it is believed to offer
multiple benefits. By ...
Using An Expectancy Theory To Explain Online Information Disclosure
(2023)
Information disclosure has been a critical concern when consumers conduct e
commerce transactions. Moving beyond benefits and risks of information disclosure,
this paper applied the expectancy theory of motivation to ...
The Effects Of China Economy On The Stock Prices In The Asean Region
(2023)
This study examines China’s EPU (Economic Policy Uncertainty) and TPU (Trade
Policy Uncertainty) factors affecting stock prices in ASEAN region, which were
represented by four ASEAN economies in analyzing such as Malaysia, ...
The Impact Of Social Commerce On Consumers' Purchase Intention: A Study Of Tiktok Shop In Vietnam's Beauty Industry
(2023)
Social commerce is booming and drawing many attention of social media
users in Vietnam, especially with the rapid growth of TikTok Shop that many sectors
can leverage this to thrive. The main purpose of this study is to ...
The Impact Of Leadership On Employees Performance In International Business: Mediating Employees' Well-Being
(2023)
Leadership and employees performance are always hot topics for business
researchers while employee’s well-being has risen as a controversial issue. The main
aim of this study is to focus on how employee’s well-being play ...
Exploring The Impact Of Factors On The Purchase Intention Of Vietnamese Genz Consumers - A Case Of Short Videos Marketing In Supplement Industry
(2023)
The supplement market in Vietnam is experiencing significant and impressive growth, as reported
by BritCham Vietnam in 2021. According to BritCham Vietnam, after the COVID-19 pandemic,
there has been a noticeable change ...
Analyzing Customers Continuance Usage Intention Toward QR Code Payment At Coffee Shops In Ho Chi Minh City
(2023)
This study aims to examine customers' continued willingness to use QR Code
payments at coffee shops in Ho Chi Minh City. For the investigation of the continuance
intention toward QR Code payment at coffee shops in the ...