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Now showing items 281-290 of 301
The impact of servicescape on customer loyalty in branded coffee chains in Ho Chi Minh city (HCMC)
(International University - HCMC, 2016)
Customer Loyalty is an important factor in the secret of success for any industry. Having a good level of understanding customer’s buying decision and repurchasing intention is a critical advantage to become a successful ...
The relationship between financial reporting quality, debt maturity, and investment efficiency - A study of listed firms on Ho Chi Minh Stock Exchange (HOSE)
(International University - HCMC, 2016)
This paper investigates the relationship among investment efficiency, financial reporting quality and debt maturity for a number of listed firms on Ho Chi Minh Stock Exchange (HOSE) over period from 2012 – 2014. The study ...
A study of the factors influencing the university choice decisions of graduate students in HCM city
(International University - HCMC, 2016)
With the development of economy and society, the requirement of advanced knowledge plays an important part within everyone. As to have a good career and high position, people usually think of pursuing master and doctor ...
Is accounting information (Earning-related) valua-relevant in the emerging Vietnamese stock market?
(International University - HCMC, 2016)
This study investigates if accounting information (earnings-related) based on Vietnamese Accounting Standards (VAS) in the Vietnamese stock market is perceived by domestic investors to be value-relevant. The paper is ...
A study on the factors that affects consumers' purchase intention of BKAV's Bphone
(International University - HCMC, 2016)
With the current crowded but attractive smart phone market, BKAV was the first
Vietnam company to dabble inside this venture. After reviewing past studies that
stated how factors affect each other a research model was ...
The influence of country image on Vietnamese perceived value - An empirical investigation into mobile phone market in Ho Chi Minh city
(International University - HCMC, 2016)
This paper aims to identify the relationship between country image and perceived value in a particular context. The complexities of globalization have been discussed in many studies since 1960 (Phau and Prendergast, 1999), ...
The impact of brand equity and perceived value on customers' purchase intention in the leather and footwear industry - The case of three companies in HCM city : Vascara,Charles and Keith, Vinagiay
(International University - HCMC, 2016)
Nowadays, many new brand companies with their innovative high-technology have developed and succeeded in multiples industries. Vascara, VinaGiay and Charles&Keith are known as the new generation in the leather and footwear ...
Impact of M&A announcement on stock price in Viet Nam banking industry during 2011-2015
(International University - HCMC, 2016)
From 2011 to 2015, the State Bank of Vietnam set up the project to restructure the credit institutions system. It has led to numerous mergers and acquisitions cases in the banking sector of Vietnam during this period. The ...
The use and customer's perception on facebook - A study on millennial in Vietnam
(International University - HCMC, 2016)
At the first time when Facebook was launched, this social networking site create a new horizon in the how people interact with each other and business. After 7 years, the dominating status of Facebook is undeniable by the ...
Working capital management and firm's profitability - A study on commercial firms listed in Vietnam stock market
(International University - HCMC, 2016)
Maximizing firm‟s value is the goal of every profit-based organization. The main objective of this study is to investigate the relationship between working capital and firms‟ profitability in the context of Vietnam. The ...