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Now showing items 21-30 of 55
"Personal factors affecting consumer purchase decision towards men skin care products - A study in HCM city, Viet Nam"
(HCMC - International University, 2015)
This study examines in some depth the influences of skin’s health care, body
attraction, age and aging process, self-image, cognition of using men skin care
products to male customer decision making in purchasing skin care ...
Market research on consumer behaviors toward carbonated beverages purchasing of youth in Ho Chi Minh City
(HCMC - International University, 2015)
The number of diabetes and obesity patients is accelerating, alongside with the increase
of Vietnamese people awareness in health concerns. Furthermore, the market share of
soft drinks is competed fiercely with the explosion ...
What underlies where to buy fish
(HCMC - International University, 2015)
The aim of this study is to figure out the factors that affect directly and indirectly to locations
of fish purchase in Ho Chi Minh City. The methods most widely used in this research are
econometric methods and depth ...
Investigating psychological antecedents of compulsive buying - The case of clothing market in Ho Chi Minh city
(HCMC - International University, 2015)
This study investigates the psychological antecedents of compulsive buying in clothing.
Relying on the theories and previous researches, a model of three factors is proposed with
Compulsive Buying is the dependent variable ...
Predicting consumer purchase intention toward green beauty products in Ho Chi Minh city
(HCMC - International University, 2015)
Eco-friendly beauty product is becoming the hottest trend in the world due to the
increasing of importance of personal care and health benefit. Vietnam is not out of this trend
since number of people interested in natural ...
Investigating the impact of celebrity endorsements on customer using intention towards Zalo application
(HCMC - International University, 2015)
The practice of celebrity endorsements has proliferated over time. Now days it has
become a pervasive element of advertising industry. Celebrity endorsement is a very popular
mean of advertising nowadays in Vietnam. Marketers ...
The impacts of country-of-origin on women's purchase intention towards Korean cosmetics in Ho Chi Minh City
(HCMC - International University, 2015)
Origin of country is one of the key topics in marketing in recent years.
Country of origin is another important variable influencing consumer perceptions of
brands. Information processing theory posits that consumers use ...
Interpersonal effects on fashion-oriented impulse buying: The mediating role of fashion involvement: A study among Vietnamese consumers
(HCMC - International University, 2015)
Purpose
This research is conducted to serve two purposes. The first purpose is to
investigate the direct as well as indirect impacts of Interpersonal effects – in this case,
Susceptibility to interpersonal influence and ...
Factors influencing consumer online purchase intention of books in Viet Nam
(HCMC - International University, 2015)
This research was conducted on purpose of determining factors in
influencing on repurchase intention towards online shopping in case of
online bookstore. This research also aims to measure the level of such
influence and ...