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Now showing items 21-30 of 219
Factors influencing local customer loyalty, case : Low cost airline Vietjet air in Vietnam
(International University HCMC, Vietnam, 2013)
This study was conducted in order to evaluate the influence of relevant factors on
Customer Loyalty of Vietnam low cost airline, VietjetAir. The direct factors and indirect
factors influencing loyalty of customer are ...
Factors affecting adult learners' persistence in E-learning program - A study in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Having its root from distance learning, e-learning can be described the effort
of providing access to learning for those who are geographically distant. At the
beginning of 21st century, e-learning has visions in bring ...
Factor effecting guests' satisfaction toward luxury hotel in Ho Chi Minh City - A mediation analysis of perceived service quality
(International University HCMC, Vietnam, 2014)
Management -- Marketing
Study on factors infuencing the decision to study abroad for Vietnamese student
(International University HCMC, Vietnam, 2014)
The purpose of this study was to explore the factors influencing student’s
decision to study abroad. This study also compared the most influencing factors to
their decision. The synthesis model is developed to aim explanation ...
Consumer attitude toward the use of e-commerce in Ho Chi Minh city : A case study of Thegioididong.com
(International University HCMC, Vietnam, 2013)
As an inevitable trend of the globalization process, E-commerce has become an indispensable part of today’s modern economy due to its benefits brought to consumers and businesses, including lower transaction costs, greater ...
The determinants impact on opening and using ATM account
(International University HCMC, Vietnam, 2013)
Today, ATM (automated teller machine) card is just like a friend for everybody in
Vietnam. This is one of the best services provided by the banking industry to every one
having an account in a bank. There is a direct ...
Explore a winning sales approach for hospitality industry in Vietnam
(International University HCMC, Vietnam, 2013)
Explore a winning sales approach for hospitality industry in Vietnam
The key loyalty to usage internet banking of individuals in Hochiminh city, Vietnam
(International University HCMC, Vietnam, 2013)
Purpose - The aim of this research is to explore key antecedents that affect the
customer usage intention of internet banking service in Hochiminh city of Vietnam.
Design/methodology/approach - A quantitative research ...
Analyzing the factors of service quality that have an impact on patient loyalty in private hospital and clinic in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Customer satisfaction and customer loyalty are very popular in recent researches. The
popularity of these researches emphasizes the importance of customers in the company success.
The customer loyalty is also the company’s ...
Analysis of customer loyalty toward Trung Nguyen coffee shops at Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
This research analysis customer loyalty who are customer of Trung Nguyen coffee in
Ho Chi Minh city. Moreover, this research examines the impact of the four
independent variables are price , quality service , customer ...