Search
Now showing items 21-30 of 97
Factors affecting customer loyalty : A case of AEON mall Vietnam
(International University HCMC, Vietnam, 2014)
ccording to the agreement that Vietnam government signed when joining to WTO,
Vietnam's retail market will be fully open by 2015. That means retail enterprises with
100% foreign capital can open their business in Vietnam. ...
Customer expectations of Vietnamese students towards convenience stores - The case of international university
(International University HCMC, Vietnam, 2014)
The purpose of this research is to examine the customer expectations of Vietnamese students towards
new form of retail: convenience stores. However, the research is only conducted in the case of
International University. ...
Analyzing the impact of service quality on customer satisfaction : A case study of Vietnam Airlines
(International University HCMC, Vietnam, 2014)
This thesis chose Vietnam Airlines as a case study to investigate and evaluate the
overall service quality of the airline industry towards its passengers. The model used in
this research is adapted from the SERQUAL model ...
Factors affecting consumer's selection of mobile phone in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Management -- Marketing
Measuring the after-sale service quality and examing its effects on the overall customer satisfaction at Honda auto dealers
(International University HCMC, Vietnam, 2014)
In the current situation of strong competition in the automobile after-sale
service in Vietnam, the study was conducted to measure the service satisfaction level at
Honda authorized dealers, whereby the research findings ...
Peer influences on career choice's cognitive of undergraduates
(International University HCMC, Vietnam, 2014)
Friends play an important role and could be examined as individuals who sharing,
chatting and consulting in the daily life. No one deny the significance of friends, how
can they experiences or enjoy their life by only ...
A study of customer satisfaction toward service quality of career website - Case study of careerbuilder.vn
(International University HCMC, Vietnam, 2014)
This study was conducted to evaluate satisfaction, determine what factors that
affect user satisfaction toward e-service quality of a career website, with a case study of
Careerbuilder.vn, and how to apply those factors ...
Investigating relationship between Korean celebrity involvement and Vietnamese fans destination perception
(International University HCMC, Vietnam, 2014)
This study was conducted to exploring the influence of Korean stars to
Vietnamese fans travel destination decision making process. This thesis argues that
Korean celebrities can trigger the visiting Korea demand of Vietnamese ...
A study on customer adoption intention of mobile shopping in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Recently, the era of mobile, digital marketing, and advanced technology
has been reflecting well and penetrating deep into human beings’ lifestyle. As the
world is becoming more hectic and contemporary day by day, every ...
Relationshiops among customer's service quality, satisfaction and loyalty : Case study of Sai gon Cp.opmart supermarket in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Vietnam's economy is more and more developing which gives the companies great chances
for gaining the successes. Moreover, customer satisfaction as well as customer loyalty is a key
success of every company which helps ...