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Factors affecting customers' choice toward internet service providers in Ho Chi Minh city
(International University - HCMC, 2016)
Internet is the greatest representative of the development of Technology. Therefore, conducting research about the situation of this service is very meaningful, especially for the providers in this sector. The main aim of ...
Factors influencing customers' behavioral intention to use online booking tool for beauty services in HCM city, Vietnam
(International University - HCMC, 2016)
Nowadays, Internet has been increasingly developing and become the facilitator of
the enormous growth of online business transactions which bring a wide range of
advantages to people, comparing to the traditional ones. ...
Factors influencing the customer's purchase intention on counterfeit fashion products in Ho Chi Minh City - The case of luxury handbags
(International University - HCMC, 2016)
In Vietnam market, selling and buying counterfeit fashion products, especially handbags are serious problems and have complicated movements in current years. Therefore, the research “Factors influencing the customer‟s ...
Consumers' attitude and purchase intention towards green food in Ho Chi Minh City
(International University - HCMC, 2016)
The food safety in Vietnam nowadays concerns consumers greatly. Little chemicals
consumed can cause dangerous sickness like food poisoning or when it is accumulated for
long time in the body can cause many more diseases ...
Effect of university image on student satisfaction, student loyalty and word of mouth intention - The case of International University-Vietnam National University Ho Chi Minh city
(International University - HCMC, 2016)
This study investigated how the multi-attributes of the effect of university image on
student satisfaction, student loyalty and word of mouth intention – the case of
International University – Vietnam National University. ...
Effects of celebrity endorsement on the customers purchasing intention - Case study of Son Tung MTP - An endorser of Oppo electronics corporation
(International University - HCMC, 2016)
Celebrities are the famous people in the society because they obtain certain achievement in the specific field. Celebrities can be singers, actors or actresses, models and other types of jobs. Being aware of the influence ...
Determinants of customer's purchase intention to products with Matcha in Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)
Nowadays, the demand of products with Matcha in Ho Chi Minh city, Viet Nam increase significantly. Matcha products have been introduced by nutrition, flavor, and unique. More and more Matcha product store opened as well ...
Factors affecting consumers' purchase intentions for VietGap - Certified vegetables evidence from Ninh Kieu district, Can Tho city
(International University - HCMC, 2016)
During recent years, “dirty vegetables” that contain many chemicals, pesticide, and helminth infections caused by environmental pollution have become a chronic concern of many housewives. In addition, consecutive information ...
Factors influencing customer satisfaction in up-scale restaurants in HCM city
(International University - HCMC, 2016)
Purpose – This research aims to explore factors: Food quality/Reliability; Responsiveness; Physical design and appearance; Price that influence on customer satisfaction in up-scale restaurant
Design/ methodology/ approach ...
"Factors affecting customer loyalty in convenience stores - The case of Vinmart+ in Ho Chi Minh city"
(International University - HCMC, 2016)
Vietnam joined the World Trade Organization (WTO) in 2006 was a chance for the retail market, especially the convenience stores with the exciting participants of domestic and foreign companies. And VinMart+ is one of the ...