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Now showing items 21-30 of 98
Factors affecting Vietnamese consumers intention to purchase domestic product, in HOCHIMINH city - A case study in household electrical appliances industry
(International University - HCMC, 2016)
The advent of globalization and integration creates lots of opportunity for Vietnamese economy’s development. However, because of the intensive competition of imported goods from reputed firms with famous brand-name and ...
Measuring the customer satisfaction on internet banking using at Vietnam joint stock commercial bank for industry and trade in Ho Chi Minh city
(International University - HCMC, 2014)
This research empirically examines Customer Satisfaction (CS) with internet banking (IB) service quality in VIETNAM JOINT STOCK COMMERCIAL BANK FOR INDUSTRY AND TRADE (Vietinbank). It applies deductive approach. The study ...
Analyzing factors affecting customer loyalty - The case of Vissan
(International University - HCMC, 2016)
This research was conducted to evaluate factors that affecting customer loyalty in VISSAN in Ho Chi Minh City. Additionally, this study also explored the impact level of independents factors which are perceived quality, ...
Using SERVQUAL to measure the impact of marketing policy relation (MPR) programs on attitude toward a brand - A case of RMIT International University Vietnam
(International University - HCMC, 2016)
The collaborating relationship between marketing and public relations has been
an arguable issue among both academia and specialists. While the concept and
practice of two discrete disciplines is carefully study in many ...
The factors impact to customer satisfaction at Co.op food in Ho Chi Minh City
(International University - HCMC, 2016)
This study aims at discovering and adjusting the quality service scale in convenience store, and finding the level of customer satisfaction with quality service at Co.op Food in Ho Chi Minh City. Based on theories of service ...
Patient satisfaction when care and treatment on eye diseases at public hospitals in HCMC
(International University - HCMC, 2015)
This study aims to analyse factors that effect to the satisfaction of patient when care and treatment of eye diseases at public hopitals in HCMC Area The data were collected from 324 respondents. Collected data were processed ...
Identifying factors influencing customer satisfaction : The case of Dielac of Vinamilk and Gain of Abbott
(International University - HCMC, 2014)
Purpose: Customer satisfaction plays an important role in determining the success of any business. It is even more so in the industry of fast moving consumer goods where keen competition has escalated the importance of ...
Evaluate impact of consumer promotions on consumer’s purchase intention towards men deodorant product
(International University - HCMC, 2014)
The study mentions how the impact of consumer promotional programs is on purchase intention during purchasing time in case of men deodorant product. The hypothesis and conceptual model are figured out that there are five ...
The impact of brand components on purchase intention : Empirical evidence from the jewelry market in ho chi minh city
(International University - HCMC, 2014)
The economy of Viet Nam has become increasingly developed recently and integrated into the world’s economy. The standard of living of Vietnamese people has been improving; they are becoming more knowledgeable in purchasing ...
Understanding the market and determinants of purchasing an isuzu light duty truck : A case study of Viet Nam market
(International University - HCMC, 2016)