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Now showing items 291-300 of 301
The effects of "Hallyu" on Vietnamese customer attitude toward Korean cosmetic products
(International University - HCMC, 2016)
Korean culture had a long time to exist at Vietnam and having dramatically effects to Korean cosmetic industry in this country. In order to measure the relationship between them, the research had been conducted.
Basing on ...
Examination of the influence of service quality on renewal intention in fitness centers in HCM City Area
(International University - HCMC, 2016)
The fitness industry are very lively in the recent period of time, and will continuous to grow rapidly in the near future. In such industry where competitions are non-stop growing, knowing how to improve the business and ...
Relative performance of the camp, the fame-french 3-factor and the carhart 4-factor models in the context of Ho Chi Minh stock exchange
(International University - HCMC, 2016)
Sharpe (1964) and Lintner (1965) revolutionize the way academics and practitioners define and determine asset returns by introducing the Capital Asset Pricing Model (CAPM). Until now, it is still the dominant model in terms ...
Study of consumers' intention to use quick response codes on print - advertisements
(International University - HCMC, 2016)
With a significant growth of smartphones and Internet users, Vietnamese
consumers start to get access to new technologies along with the world. While QR Code
has been widely known on many developed countries, it is still ...
Measuring brand equity of BurgerKing in Vietnamese environment
(International University - HCMC, 2016)
In 2012, fast food industry has expanded with a growth of 26%. Being a new player in fast food industry market, BK officially entered the vietnam fast food market with many ambitions and plans. However the fast food market ...
Testing pecking order theory against static tradeoff theory : The case of construction companies listed on HOSE from 2010 to 2014
(International University - HCMC, 2016)
The objective of this research is to review and analyze two significant
theories of capital structure field which are the pecking order theory and the
static trade-off theory. Employing a sample of 25 Vietnamese ...
Organizational culture, job satisfaction and firm performance - A comparative study between local companies and foreign companies in Ho Chi Minh City
(International University - HCMC, 2016)
The goal of this paper is to analyze the influence of culture in local company and foreign
company. The globalization of the world economy has intensified international relationships, increasing the importance of cultural ...
Evaluating the factors that affect customer satisfaction toward a product - The case of Honda scooters in Ho Chi Minh city
(International University - HCMC, 2016)
Evaluating logistics service quality of third-party logistics (3PL) service providers in Ho Chi Minh City
(International University - HCMC, 2016)
The market for third party logistics (3PL) service has expanded hugely over the past few years. It is expected that the industry will grow substantially and became increasingly complex. As the industry matures, a number ...
Determinants of commercial banks' liquidity risk - Evidence from Vietnam
(International University - HCMC, 2016)
This research aims to investigate the factors that have impact on individual‘s preferences towards various categories of landscapes. Even though past work all over the world has dedicated to the concept of visitors‘ landscape ...