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Now showing items 331-337 of 337
The relationship between country of origin and brand equity: Case of powdered milk industry in Ho Chi Minh City
(HCMC - International University, 2015)
In market, brand equity is one important factor. An in number brand with
positive brand value has a few points of interest, for example, higher edges, brand
expansion, all the more capable correspondence adequacy and higher ...
Working capital management and firms' profitability - A comparative study on manufacturing and service firms in HOSE
(HCMC - International University, 2015)
The goal of this study is to investigate the impact of working capital management on
firms’ profitability. In the study, account receivable period (ACP), inventory conversion
cycle (ICP), and account payable period (APP) ...
An examination of the effects of selected marketing mix elements on brand equity of coffee chains in Ho Chi Minh city - The case of Phuc Long coffee, Starbucks coffee, Highlands coffee, and The coffee bean and tea leaf
(International University - HCMC, 2015)
This study was conducted from September 2014 to January 2015 with the aim of exploring the relationships between some selected marketing mix elements and the creation of brand equity. The author proposes a conceptual ...
Enhanced prediction for stock performance of manufacturing companies - Ho Chi Minh city stock exchange
(HCMC - International University, 2015)
Prediction for performance of stocks is undoubtedly vital concerns for every participants of
the market. Many approaches and methods have been conducted with the hope of sorting out
potential targets in the vast number of ...
The effects of social media marketing on customer's trust
(HCMC - International University, 2015)
This research aims to analyzing the factors influencing customer‟s trust by
social media marketing. Quantitative method was used with statistical techniques
applied including factor and multiple regression analysis. 228 ...
Evaluating the compliance of Vietnam companies' corporate governance with the oecd principles - Case study of Bien Hoa confectionery company
(HCMC - International University, 2015)
This research assesses the compliance of Bien Hoa Confectionery
Corporation (BIBICA) with the OECD Principles on Corporate Governance during the
period from 2002 to 2013. In this report, the researcher hopes to see the ...
Examing factors impacting on purchase intention toward private brands in supermarkets in Ho Chi Minh City
(HCMC - International University, 2015)
Private labels, also known as ""store brands"" or ""Private brand,"" have long been
associated with inexpensive name-brand knockoffs. In recent years, however, retailers
have begun improve higher quality products under ...