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Factors affecting Vietnamese consumers intention to purchase domestic product, in HOCHIMINH city - A case study in household electrical appliances industry
(International University - HCMC, 2016)
The advent of globalization and integration creates lots of opportunity for Vietnamese economy’s development. However, because of the intensive competition of imported goods from reputed firms with famous brand-name and ...
The effect of performance appraisal system on job satisfaction and organizational commitment: A case of Vietnam Airlines - Sounthern Branch
(International University - HCMC, 2016)
Although performance appraisal (PA) is very familiar in the workplaces, lightly is treated how employees‟ reactions to the system may influence on important factors to organizations. The main focus of this study is to ...
Impact of transformational leadership on follower engagement and the mediating role of psychological empowerment
(International University - HCMC, 2016)
This study is to investigate whether transformational leadership impacts on follower’s
engagement and mediating role of psychological empowerment involves in this motivation
process. 234 samples of employees working for ...
Analyzing factors affecting customer loyalty - The case of Vissan
(International University - HCMC, 2016)
This research was conducted to evaluate factors that affecting customer loyalty in VISSAN in Ho Chi Minh City. Additionally, this study also explored the impact level of independents factors which are perceived quality, ...
The relationship between stock market performance and economic growth: The case of Vietnam
(International University - HCMC, 2016)
This study is conducted with an aim to clarify the relationship between stock market performance and national economy in the case of Vietnam. Data about VN-index growth rate and real GDP growth rate from Q1/2004 to Q4/2015 ...
Effects of bank's services and corporate social responsibility on customer satisfaction and loyalty
(International University - HCMC, 2016)
Factors effecting B2B relationship value: Impirical study of furniture stores
(International University - HCMC, 2016)
On the business-to-business (B2B) relationship, the retailer has an important role which connects the producer with customer. This study focused on identifies the factors affecting the relationship value on supplier-retailer ...
Using SERVQUAL to measure the impact of marketing policy relation (MPR) programs on attitude toward a brand - A case of RMIT International University Vietnam
(International University - HCMC, 2016)
The collaborating relationship between marketing and public relations has been
an arguable issue among both academia and specialists. While the concept and
practice of two discrete disciplines is carefully study in many ...
Improving employee engagement in central group
(International University - HCMC, 2016)
The purpose of this research is to improving employee engagement at Central Group,
as the organization performance decreasing due to high turnover and related issues
such as low loyalty and productivity. This exploratory ...
Factors affecting online impulse purchase behavior: A case in Ho Chi Minh City
(International University - HCMC, 2016)
The purpose of this research was to explore factors affecting on online impulse purchase behaviour of customer at Hochiminh City. Based on some previously literature of impulse purchase behaviours, this study research ...