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Now showing items 31-40 of 104
Examining the effects of e-service quality and sales promotion on purchase intention toward the online food delivery service - The case of Now.vn
(International University - HCMC, 2020)
This study aims to explore the impacts of e-service quality and sales promotion on customer’s purchase intention in online food ordering in the case of NOW.vn. A sample of 265 was collected from business students studying ...
The impact of policy uncertainty on firm investment - Evidence from Japan
(International University - HCMC, 2020)
My paper examines the impact of economic policy uncertainty on firm investment for listed firms in Japan. Employing the economic policy uncertainty index developed by Davis, Arbatli, Ito, and Miake (2019). I find that ...
Dividend policy following mergers and acquisitions - Case study in Vietnam
(International University - HCMC, 2020)
My paper examines the impact of economic policy uncertainty on firm investment for listed firms in Japan. Employing the economic policy uncertainty index developed by Davis, Arbatli, Ito, and Miake (2019). I find that ...
Vietnamese (Ho Chi Minh city) customers' purchase intention toward a global brand (United states) versus local brand
(International University - HCMC, 2020)
This study of Vietnamese consumers, the young generation in specific, indicates the influences of some elements to the purchase intention of Calvin Klein brand and local brands. Based on the cognitive-affective model of ...
The relationship between world gold price and the stock market - The case of ho Chi Minh stock exchange
(International University - HCMC, 2020)
This study is also conducted in order to examine the interaction between stock price
and world gold price in order to conclude the impact of one of the macroeconomics to the
stock price. In this study, exactly 261 stock ...
The effects of working capital management on corporate performance - Evidence from non-finance firms on HOSE in Vietnam
(International University - HCMC, 2020)
The purpose of this research is to analyze the effects of management of working capital on corporate performance by using the data collected 230 listed firms on both Ho Chi Minh Stock Exchange (HOSE). In the paper, Cash ...
Foreign ownership and stock price informativeness in emerging markets - Evidence from Vietnam
(International University - HCMC, 2020)
Vietnam in recent year has proven itself to be among the highest potential markets. However, its lack-luster information environment due to the lack of transparency and quality disclosure is a barrier for those who wish ...
The impact of work engagement on organizational performance via the mediating role of job satisfaction - Case study of fine interior Vietnam Ltd.
(International University - HCMC, 2020)
This fstudy fsought fto finvestigate fthe feffect fof femployees' fwork fengagement fon
forganizational fperformance fthrough fthe fmediating frole fof fjob fsatisfaction fwithin fa
fparticular fcase fstudy fof fa ...
Psychological factors and ethically minded consumer behavior - A segmentation analysis on Vietnamese youths
(International University - HCMC, 2020)
Global warming and sustainability are urgent issues that affect every perspective of our life. Ethical consumption is an emerging trend in Vietnam, which changes the consumer behavior and the marketing strategies of ...
An analytic hierarchy process approach to marketing strategy selection for science and technology parks - A case study of Quang Trung software city
(International University - HCMC, 2020)
Several studies have highlighted the importance of the Science and
Technology Parks (STPs) to the development of the economy. However, there are few,
if any, studies conducted to clarify the applicable marketing techniques ...