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Now showing items 31-40 of 40
An investigation into celebrity endoresement's impact on consumer's purchase intention - Case of Biti's hunter : A study in Ho Chi Minh City
(International University - HCMC, 2017)
Celebrity endorsement is no longer an unfamiliar term to the marketing world,
which has been developed throughout the years and become the most standout strategy among the others in the marketing and advertising world. ...
Influence of celebrity endorsement on customer purchase intention - A case study of Biti's Hunter
(International University - HCMC, 2017)
This study is attempted to identify the major factors of celebrity influencing on
the purchase intention of customers who are living in Ho Chi Minh City (HCMC) in
regard to the case of Biti’s Hunter. In recent years, the ...
Impacts of social networks on university selection of high school students - A study in the Southern area of VietNam
(International University - HCMC, 2017)
Nowadays, student is described as digital natives who have worked in digital environment of most of their living (Marc Prensky, 2001). They are now having more opportunities to access to the great information resources on ...
Determinants affecting consumer purchase intention on imported pharmaceutical products in Ho Chi Minh city
(International University - HCMC, 2017)
The goal of this research was to explore the motivation of consumers to buy foreign medical products instead of local ones. Number of determinants influence consumer purchase intention. The findings suggest that consumers ...
The effect of retailer service quality on store loyalty - A case of Lotte mart in Ho Chi Minh city, VietNam
(International University - HCMC, 2017)
The research aims to identify and evaluate the factors of service quality affecting on the store loyalty of LOTTE Mart. More specifically, it finds the answer for the question of whether the proposed retail service quality ...
The effects of masculinity in underbone motorcycle design on consumer in VietNam - The case of Honda Winner
(International University - HCMC, 2017)
Vietnamese Motorcycle Market consists of more than 90 million people and approximately 50 million motorcycle registered (General Statistic Office of Vietnam, 2016). Above impressive numbers pointed out Vietnam now is a ...
The effect of country-of-origin and country image on customer's purchase intention for functional food and dietary supplement product in Vietnam
(International University - HCMC, 2017)
Nowadays, Vietnamese people are changing their living habitat including nutrition and diet toward a healthier, neater and more convenient style, so the demand for functional food and dietary supplement increased remarkably. ...
Factor affecting the demand of smartphone among young customer in Ho Chi Minh City
(International University - HCMC, 2017)
“Smartphone” is becoming one of the hottest word in modern social life, from students to housewives smart phone becoming a major device of people’s life. People, espeacially young generation using the smart phone all the ...
The effects of perceived sacrifices, perceived quality, perceived value, brand perception, alternative attractiveness and customer sastifaction on repurchase intentions in the smartphone-beased ride-hailing service in Vietn
(International University - HCMC, 2017)
Smartphone-based ride-hailing service has just entered Vietnam market recently. Although being new in the market, the service plays a key role in the market and is becoming very competitive. Many other previous researches ...
Customer experience and customer loyalty towards coffee shop in HCMC - The case of Phuc Long
(International University - HCMC, 2017)
This thesis is conducted for indicating the customer experience and customer loyalty towards coffee shops in HCMC. To be more specific, the study is deeply conducted into a brand called Phuc Long and to figure out the ...