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Now showing items 31-40 of 55
Factors influence intention of ordering food via website - An empirical research of undergraduates in HCMC
(HCMC - International University, 2015)
Online food ordering service is a form of E-commerce, which first appeared in
Vietnam in 2011. However, although E-commerce is fast growing with a lot of people
shop online for products such as books, cosmetics, clothes, ...
The interactivity perception and online newspaper preference - The case of internet users in Ho Chi Minh city
(HCMC - International University, 2015)
Since a long time ago, newspaper has been an indispensable part in our spiritual life.
After that, the Internet came out, has changed how the information is delivered to
readers by the interactivity in online newspaper. ...
Factor influencing consumer attitude toward organic products (field of organic food in HCMC)
(HCMC - International University, 2015)
Factors affecting customers' satisfaction and customers' loyalty towards Uber taxi service in Ho Chi Minh City
(HCMC - International University, 2015)
This thesis is conducted to measures the factors affecting customers’ satisfaction
and customers’ loyalty of Uber taxi service in HCMC. The main purpose of this study is
to check if customers are satisfied and loyal to ...
Customer satisfaction and brand loyalty - Case of the airline VietJet air (VJA)
(HCMC - International University, 2015)
To be able to survive in the highly competitive market, it is significant for any airlines to secure
loyalty of customers towards their brands. To every airline, customers are people who hold the
key to drive that airline ...
Discovering the relationships among brand experience, brand personality, service personal values and customer loyalty - A study of Vietnam luxury hotel market
(HCMC - International University, 2015)
This study tries to explore the relationships among these concepts – brand
experience, brand personality, service personal value and customer loyalty in Vietnam
luxury hotel market. Based on both two qualitative and ...
The effects of celebrity endorsement on customer purchase intention and customer-based brand equity
(International University - HCMC, 2015)
Experiential marketing : The relationship among brand experience, brand personality and customer satisfaction - A case study of Starbucks in Ho Chi Minh City
(HCMC - International University, 2015)
With the aim of studying the relationship among brand experience, brand
personality and customer satisfaction, this study focused on brand experiences
offered by Starbucks, as a case study to examine how the array of values ...
Factors affecting customer satisfaction and customer loyalty on dairy products - A study within the Vietnam fresh milk industry
(HCMC - International University, 2015)
At present the competition in business is more and more fierce, the organizations are necessary
to establish long-term profitable connect with consumers and to obtain loyalty. Marketing tactics
implemented for retaining ...
Factors affecting customer loyalty at Domino's pizza
(HCMC - International University, 2015)
The consumption of fast food has been an upward trend in urban areas in recent years
because of its convenience which suits busy lifestyles of people there. However, increased
number of fast food suppliers means increased ...