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Now showing items 31-40 of 56
The impact of advertising on brand equity : A case of TH true milk
(International University HCMC, Vietnam, 2014)
In this hyper-competitive market, the only way to survive in doing
business is focusing on building a strong brand. It is the bridge filling the gap between
customers and firms that helps to maintain a strong position in ...
Exploring the advertising effectiveness of coca-cola's brand- Building activities "share a coke campaign in Ho Chi Minh city
(International University - HCMC, 2015)
Factors affecting online advertising avoidance on Youtube
(HCMC - International University, 2015)
This study’s objectives are to examine factors which can affect the
advertising avoidance on YouTube users in the case of Vietnamese. After reviewing
theories and previous research models, this study build a model which ...
Explaining the effectiveness of celebrity endorsement in advertising using AIDA model: The case study of COCA-COLA and young consumers
(International University HCMC, Vietnam, 2013)
Nowadays, the majority of business firms use celebrity endorsement in advertising to publicize their products to the target markets, because this is one of the most popular marketing strategies which can ...
The influences of children and advertising on mother's decision in buying products for children in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
This research is conducted to analyze the influences on mother’s decision in buying products for their children. Those influences are from children’s influence, advertising, children’s age and kinds of products. ...
Impact of online advertising channels on game new register : the case study of TTV company
(International University HCMC, Vietnam, 2014)
With the overall purpose of studying impact of online advertising channels on sale,
this thesis used Tri Tue Viet Software Development Service Co. LTD (TTV Online),
as a case study to examine how online advertising channels ...
Impact of celebrity endorsement on attitude towards advertisements and brands - The case of using Korean celebrities as endorsers for cosmetic products in Vietnam
(HCMC - International University, 2015)
Nowadays, as people are paying more time and efforts for their appearance; cosmetic
products are now an undeniable need, especially for women. For that reason, cosmetic brands have
been applying different methods to foster ...
The Impacts of Emotional Advertising on Consumer Product Perception, Brand Awareness and Purchase Decision : A Case Study in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
Nowadays, advertising is not only simply a tool to increase sales for any products,
but also an effective way for marketers in all over the world use to communicate to their target customers by delivering their ...
The impact of corporate brand on customer buying decision in advertising industry: A case of Grey group Vietnam
(International University HCMC, Vietnam, 2012)
In recent years, competition in Vietnamese advertising industry becomes more fierce and intensive as every advertising agency tries to gain more clients and tiny pieces of market shares. In advertising service market, there ...
Evaluating factors of online in-game advertising that affect - The customer puchasing intention in Ho Chi Minh city
(HCMC - International University, 2015)
Online-in game advertising (IGA) is now the most encouraging of every new
type of marketing. This study analyzes the impact of the match between a game and
advertising on the online IGA effect. 500 online game players were ...