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Now showing items 31-40 of 40
Exploring the factors that affect customer's intention to purchase a dog
(International University - HCMC, 2016)
Factors influencing mobile shopping intention in Vietnam
(International University - HCMC, 2016)
With high usage of mobile devices (smartphone, tablets, etc.) and high usage of internet in Vietnam, it is easy to understand that Vietnam users are more likely to access internet via mobile devices. Thus, it is expected ...
The impacts of communication toward brands of Korean pop music merchandises in virtual community on consumer purchase intention in Ho Chi Minh City
(International University - HCMC, 2016)
This research is done to explore “the impacts of communication toward brands of Korean pop music merchandise in virtual community on consumer purchase intention”. It will answer how consumers respond to the information ...
The impacts of physical environmental factors on store love and store loyalty - Case study of Phuc Long coffee shop
(International University - HCMC, 2016)
This study is conducted from September 2015 to March 2016 with the purpose of exploring the influence of store environment factors on customer love and customer loyalty in Phuc Long coffee shop chain. Based on the literature ...
Evaluating the customer satisfaction toward service and food of sushi maru
(International University - HCMC, 2016)
Sushi Maru is a popular Japanese restaurant and I am one of three co-founder of this brand. The aim of this research is to explore the factors which are making important influence on the customer satisfaction in Sushi Maru, ...
A study of the factors influencing the university choice decisions of graduate students in HCM city
(International University - HCMC, 2016)
With the development of economy and society, the requirement of advanced knowledge plays an important part within everyone. As to have a good career and high position, people usually think of pursuing master and doctor ...
A study on the factors that affects consumers' purchase intention of BKAV's Bphone
(International University - HCMC, 2016)
With the current crowded but attractive smart phone market, BKAV was the first
Vietnam company to dabble inside this venture. After reviewing past studies that
stated how factors affect each other a research model was ...
The influence of country image on Vietnamese perceived value - An empirical investigation into mobile phone market in Ho Chi Minh city
(International University - HCMC, 2016)
This paper aims to identify the relationship between country image and perceived value in a particular context. The complexities of globalization have been discussed in many studies since 1960 (Phau and Prendergast, 1999), ...
Examination of the influence of service quality on renewal intention in fitness centers in HCM City Area
(International University - HCMC, 2016)
The fitness industry are very lively in the recent period of time, and will continuous to grow rapidly in the near future. In such industry where competitions are non-stop growing, knowing how to improve the business and ...
Evaluating the factors that affect customer satisfaction toward a product - The case of Honda scooters in Ho Chi Minh city
(International University - HCMC, 2016)