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Factors affecting employee engagement: A quantitative research in IT sector in Ho Chi Minh city - Vietnam
(International University - HCMC, 2015)
This research has been conducted to investigate the factors that effecting employee engagement behavior in Information Technology industry in Ho Chi Minh City, Vietnam. The research has adopted engagement model from Aon ...
Factors affecting brand awareness on social media platforms in Ho Chi Minh City, Vietnam - A study in online retail industry
(International University HCMC, Vietnam, 2014)
The advent of Social media creates opportunity for development of social
commerce. Nowadays, the number of users access Social media increases
significantly. The customers prefer follow brands on Social media site to ...
Factors affecting customer satisfaction towards delivery service - Case of Vietnam post in HCMC
(International University - HCMC, 2016)
The main purpose of the study is to find out critical factors that affecting customer
satisfaction towards delivery service of Vietnam Post in HCMC. The conceptual framework
based on theoretical foundation of SERVPERF model ...
A study on foreign visitors satisfaction towards destination of Ho Chi Minh city
(International University - HCMC, 2014)
The study aimed to give a general understanding about foreign visitor satisfaction to HCMC: which attributes directly affect perceived quality, perceived value and overall satisfaction of foreign visitors to HCMC and ...
Understanding the customer's attitude and perception toward private label of coop mart
(International University - HCMC, 2015)
Private label has appeared in the world at the end of 20th century and first reached Vietnam market in 2007. At the early day, the term has earn a lot of attention from the biggest distributors in the country. Private label ...
Factors contributing to Vietnamese adults' intentions and behaviors towards personal financial planning
(International University HCMC, Vietnam, 2014)
Financial literacy, especially personal financial planning, has been caught people‟s
attention in recent years because poor financial management and unwise decision making
can definitely lead to lower living standard, ...
Testing and forecasting the VNINDEX of Hostc in the weak-form market efficiency
(International University - HCMC, 2016)
This study tests the weak-form efficient market hypothesis for the case of
VNINDEX, the stock index of Ho Chi Minh Securities Trading Center. The stock
market is found to be weak-form inefficient, which means prices are ...
Intention to avoid smoking of Vietnamese adolecent
(International University HCMC, Vietnam, 2014)
The research of “Intention to avoid smoking of Vietnamese adolescent” was
conducted under circumstance that smoking situation has been becoming alarmingly,
especially in recent years in Viet Nam. It has a lot of bad effects ...
Factors influencing on employee retention in market research industry
(International University - HCMC, 2015)
In the era of globalization, the demand for high skilled employees is increasing all labor market and demand of stronger specific skills make organization face many difficulties to retain current staffs and recruit new ...
Evaluating the determinants of Vietnamese frequent flyers loyalty in civil aviation industry, the case of Delta Airlines
(International University - HCMC, 2016)
Customer loyalty plays an important role in the success of successful aviation companies. Almost airlines companies recognized that a frequent flyer is about 10 times more valuable than an associational flyer. As a result, ...