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Now showing items 41-50 of 59
Examing how foreign companies using PR( Publics Relations) as their competitive weapons. The case of DHL, Cimigo, Sophie Paris, internship at Matterhorn communications
(International University HCMC, Vietnam, 2011)
This study is conducted with objective purposes; it does not intentionally aim to identify what factors Clients are unhappy with Matterhorn. It mentions a very different stream about “The uses of public ...
The effects of television commercials on customers' loyalty - A mediation analysis of brand awareness
(HCMC - International University, 2015)
The main objective of this study was to investigate the influence that
television commercials have on customers’ loyalty through brand awareness within the
advertising industry in Viet Nam, with the milk advertisings as ...
Evaluate trade promotion program of Chuong Duong beverages joint stock company
(International University HCMC, Vietnam, 2011)
The main objective of dissertation is to provide a better understanding of distribution channels, especially trade promotion is considered. Trade promotions have become an increasingly important element of the marketing ...
The effects of sex appeal advertising on Vietnamese consumers' emotional and behavorial responses
(International University - HCMC, 2016)
The influences of sex appeal advertising on Vietnam consumer’s emotional and behavioral response with different genders was explored in the study. The experiment was designed with 402 young respondents. The sampling of ...
The impact of fear appeal social advertising on behavioral intent - The case of "Children also need a helmet" campaign
(HCMC - International University, 2015)
The uncontrollable increase in various social issues has caused practitioners all over
the world to apply fear appeals in social advertising in order to influence people’ attitudes
and behaviors. Traffic accident is currently ...
Market research about the impact of TV advertising on consumers attitude towards coca cola brand
(International University HCMC, Vietnam, 2014)
Advertising is the communication relayed from companies to persuade an audience to
purchase their products. This communication is usually through various forms of paid media -
TV and radio commercials, print ads, billboards ...
Study of consumers' intention to use quick response codes on print - advertisements
(International University - HCMC, 2016)
With a significant growth of smartphones and Internet users, Vietnamese
consumers start to get access to new technologies along with the world. While QR Code
has been widely known on many developed countries, it is still ...
The effects of Vinamilk's advertising and public relation on repurchase intention through brand awareness and consumer's perception
(International University HCMC, Vietnam, 2012)
This study was conducted to identify the effects of VinaMilk’s advertising message, kinds of advertisement, and public relation on repurchase intention through consumers’ perception and brand ...
Examing how foreign companies using PR( Publics Relations) as their competitive weapons. The case of DHL, Cimigo, Sophie Paris, internship at Matterhorn communications
(International University HCMC, Vietnam, 2011)
This study is conducted with objective purposes; it does not intentionally aim to identify what factors Clients are unhappy with Matterhorn. It mentions a very different stream about “The uses of public ...
The impacts of emotional advertising on consumer purchase decisions - An empirical study in Ho Chi Minh city
(International University - HCMC, 2018)
It is considered that products value is not the first factor to impact the consumer purchase decision, whereas the key determination of the decision making process is how the customers feel towards a brand and its products. ...