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Now showing items 41-50 of 219
Customer loyalty and its antecedents in fitness centres
(International University HCMC, Vietnam, 2014)
The purpose of this paper is to develop and empirically test the antecedents of
customer loyalty in fitness club context.
A conceptual framework was developed based on previous studies
investigating the relationship among ...
Customer experience and customer loyalty towards tourist companies in HCMC
(International University HCMC, Vietnam, 2013)
This study is conducted to identify the customer experience and customer loyalty towards tourist companies in HCMC. Besides that, it also illustrates the relationship between customer experience and customer ...
Central kitchen - A successful element for Vietnamese franchisors in quality control (Case study : Pho24)
(International University Ho Chi Minh City, Vietnam, 2011)
In Vietnam, franchising is not a new concept and an entrepreneur to create a franchising chain to allow a business to expand with limited capital, risk, and equity investment. Despite of the growth ...
Factors affecting purchase intention of coffee shop in HCM city - A case of studio coffee shop
(International University - HCMC, 2016)
This study is conducted to reach the objectives that identifying factors influencing the purchase intention of coffee shop - a case of Studio coffee shop in Ho Chi Minh City as well as identifyng the most important factors ...
Developing a promotion strategy for plusssz products, the case of tradewind Asia company
(International University HCMC, Vietnam, 2011)
At the end of August 2006, Plusssz continued to introduce to Vietnamese consumers a new product named Plusssz IQ. This is a high-quality product originating from Europe with many advanced features to help ...
Factors affecting customer loyalty : A case of AEON mall Vietnam
(International University HCMC, Vietnam, 2014)
ccording to the agreement that Vietnam government signed when joining to WTO,
Vietnam's retail market will be fully open by 2015. That means retail enterprises with
100% foreign capital can open their business in Vietnam. ...
Factors affecting customers intention toward cosmetic online purchase - A study of Vietnamese consumers
(HCMC - International University, 2015)
Online shopping as the development of Internet not merely quickly takes it role
to the success of several online vendors but also gives customers a new shopping habit
which allows customers a more convenient way to search ...
Factors affecting consumers' purchase intention towards safe vegetable in supermarkets in Ho Chi Minh City
(International University - HCMC, 2016)
Customer perception on brand extension in banking industry case of ASLA commercial bank (ACB)'s international banking
(International University Ho Chi Minh City, Vietnam, 2011)
There are five main findings in this research: customers accept brand extension of ACB
to international banking; customers do not totally accept ACB brand extension to international banking; international ...
Customer expectations of Vietnamese students towards convenience stores - The case of international university
(International University HCMC, Vietnam, 2014)
The purpose of this research is to examine the customer expectations of Vietnamese students towards
new form of retail: convenience stores. However, the research is only conducted in the case of
International University. ...