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Now showing items 51-60 of 60
How integrated marketing communication (IMC) can improve the communication planning process of marketing plan a case of profiles international Vietnam
(International University Ho Chi Minh City, Vietnam, 2010)
The main purpose of this thesis is to contribute the knowledge and understanding on the importance of planning process of IMC and present how Profiles International Vietnam Company should develop their communication plan ...
An empirical evaluation of brand awareness for BGI brand
(International University Ho Chi Minh City, Vietnam, 2010)
The purpose of this research was to identify brand awareness levels for BGI brand. BGI brand is a beer brand of Vietnam Brewery Limited Company that mostly sold in Mekong Delta area. Moreover, this research also ...
Identifying work-related factors contributing to voluntary employee turnover - A case study : ABBOT Vietnam
(International University Ho Chi Minh City, Vietnam, 2010)
Employee turnover is a highly topical subject and an important dilemma that many organizations may face in the future, if not facing it already. In my opinion, increasing employee satisfaction can lead to ...
Real estate credit of HSBC bank (Vietnam) Ltd, current problems and solutions
(International University HCMC, Vietnam, 2010)
Over the past decade, accompanying with amazing economic growth and real estate market expansion, Vietnam mortgage markets have developed from a fairly primitive form to a rich and complex institution. Mortgage markets ...
Recommendations to improve credit risk management at Agribank
(International University HCMC, Vietnam, 2010)
This study’s content is to give the clear picture of how Agribank, a state- owned commercial bank, operates credit activities and manages credit risk. Since then,
the main purpose of the study results in ...
The study of industry's performance size factor and seasonal effects in hose
(International University HCMC, Vietnam, 2010)
The study examined the performance across eight industries which were listed in
Ho Chi Minh Stock Exchange from April, 2007 to March, 2010. By applying Jensen portfolio performance measure, the study found ...
Research on consumers' tastes a successful coffee shop in HCMC
(International University HCMC, Vietnam, 2010)
Research on consumers' tastes a successful coffee shop in HCMC
Business analysis and valuation case of Minh Phuc manufacturing and trading joint stock company
(International University Ho Chi Minh City, Vietnam, 2010)
Business analysis and valuation case of Minh Phuc
manufacturing and trading joint stock company.
Business valuation and analysis of Hoa Sen Group (HSG-HOSE)
(International University Ho Chi Minh City, Vietnam, 2010)
Business valuation and analysis of Hoa Sen Group (HSG-HOSE)
Customers' buy-GRID model and its implications for promotional mix case of Minh Phuc manufacturing and trading joint stock company
(International University Ho Chi Minh City, Vietnam, 2010)
This thesis deals with the buying process of customers in Minh Phuc manufacturing and trading joint stock company. I classified customers into three distinct buying situations – new task, modified ...