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Market research about the impact of using corporate social responsibility's element - Philanthropy appeal in TVC on consumer's attitude towards Vinamilk brand
(International University HCMC, Vietnam, 2012)
Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media -- TV and radio commercials, print ads, ...
Marketing plan of celano 400ml ICE cream of Kido company in Ho Chi Minh city market
(International University HCMC, Vietnam, 2012)
According to the report about Vietnam ice cream market of Kido Company,
ice cream’s consumption in Vietnam is still low compared to other countries in the region with one litter per capita each year, it is expected that ...
Product placement: A study of audience's attitude in the context of vietnamese TV dramas
(International University HCMC, Vietnam, 2012)
Product placement is a form of advertising has been used in Vietnam for recent years especially in TV dramas. The purpose of this study is to determine the attitude of audience to Vietnamese TV dramas. The attitude is ...
A study of customer satisfaction: The case of Phong Vu trading & service joint stock company
(International University HCMC, Vietnam, 2012)
The purpose of this study is to research how service quality has affected customer satisfaction.
The Literature Review was conducted to provide the theoretical framework for the research model in this study ...
Marketing strategy of SAPUWA (Saigon pure water private factory)
(International University HCMC, Vietnam, 2012)
With current analysis of internal and external factors affect to company, the researcher has summarized strengths and weaknesses, opportunities and threats of the company. The thesis is to analysis the internal ...
Staffing for new start-up company - Hoang Duc Gia limited
(International University HCMC, Vietnam, 2012)
Staffing for new start-up company - Hoang Duc Gia limited
Students's satisfaction on MBA program's quality: A comparison between Vietnamese and english programs
(International University HCMC, Vietnam, 2012)
The area of consumer satisfaction has received consideration during the past few years, both in academic and practice area in different fields of business. Many
researches have been conducted to answer for the questions ...
Measuring service quality of terraverde Vietnam
(International University HCMC, Vietnam, 2012)
Measuring service quality of terraverde Vietnam
A study on customer satisfaction toward quality of airfreight forwarding service, the case of east Asia transport Co.LTD
(International University HCMC, Vietnam, 2012)
The purpose of this study is to research how to have service quality affected customer satisfaction from the customer‟s perspective.
The Methodology was conducted to provide the theoretical framework for the ...
Measuring the customer satisfaction of English training Center Ho Chi Minh City: The case of reliable English School
(International University HCMC, Vietnam, 2012)
Measuring the customer satisfaction of English training Center Ho Chi Minh City: The case of reliable English School