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Now showing items 51-60 of 161
The effect of humor on consumer attitude toward a condom brand
(International University - HCMC, 2018)
Serious health issues and the alarmingly high abortion rate are ripple effects of the common act of avoiding sexual discussion in Vietnam. Humor, with its superiority in coping with shame, is supposed to make the audience ...
Factors affecting customer buying behavior of canmake cosmetic brand in Ho Chi Minh city
(International University - HCMC, 2018)
The beauty industry is one of the hottest industries the world. Nowadays in Vietnam, more and more foreign cosmetic brands are flooding into the market and gathering a large market share of this industry. Among such huge ...
Collaborative planning, forecasting and replenishment for e-distribution system - A case of Vietnam trade alliance
(International University - HCMC, 2018)
Anheuser-Busch InBev is the leading global brewer and one of the world’s top five consumer products. The brewery in Binh Duong province will produce Budweiser and Beck’s.
Vietnam Trade Alliance plays a role as a distribution ...
Influences of performance-based bonuses on timing of stock investments - An experimental study
(International University - HCMC, 2018)
Customer satisfaction has become an important asset to businesses and organizations in effort to improve service quality so as to get higher competition and effectiveness. Today, in the banking sector, there are many factors ...
A consumer decision making model in automobile industry - Case study of pick -up truck market in Ho Chi Minh city, Viet nam
(International University - HCMC, 2018)
The automotive industry is a key field that combines innovation, creativity,
science, technology, ideas that bring dynamism to the economy, society and nations.
According to Autotrader, new generation pickup trucks can ...
The role of financial slack, employee creative self-efficacy innovation and organizational performance
(International University - HCMC, 2018)
Organizational performance development and financial slack have drawn extensive attention in management research. Recent studies have indicated that financial slack has a positive effect on innovation outcomes and ...
The impact of earnings management on dividend payout ratios in manufacturing corporations - A study on Ho Chi Minh stock exchange
(International University - HCMC, 2018)
The role of business risk as a moderator in the relationship between financial leverage and company risk - A case study of non-financial firms listed on HNX and HOSE
(International University - HCMC, 2018)
Based on an objective analysis of the Vietnamese market, this study aims to examine the role of business risk as a moderate variable in the relationship between financial leverage and company risk. A balanced panel data ...
The impact of visual merchandising on consumer buying tendency - A case of Zara Vietnam
(International University - HCMC, 2018)
With the fast-paced modern life nowadays, people are in favor of fast fashion.
This recent years have been witnessing the appearance of a wide range of international fast
fashion brands into Vietnamese market. In order ...
The impact of intellectual capital on financial performance of firms - Evidence from the information technology industry in Viet nam
(International University - HCMC, 2018)
Through this thesis, the effects of intellectual capital on the financial performance of information technology firms in Vietnam is examined, which is applied the Value Added Intellectual Coefficient (VAICTM) model proposed ...