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Now showing items 51-60 of 92
The factors impact audiences' behavior on usage intention toward livestream service
(International University - HCMC, 2018)
In the recent years, a number of audiences are watching channels through live
streaming platform, and the development of live-stream service has increased rapidly.
As the phenomenon of social live stream service (SLSS) ...
Factors effect youtubers purchase intention to attend a youtube network - The case of Dien Quan network
(International University - HCMC, 2018)
This study is to measure factors that effects youtuber purchase intention to attend a youtube network and with the case of Dien Quan Network. The research was done on 351 youtubers in Viet Nam. Cronbach’s Alpha was run to ...
The effect of celebrity endorsement on consumer purchase intention - A case of O'star using Son Tung M-TP
(International University - HCMC, 2018)
The research in this paper is about the effect of celebrity endorsement on consumer purchase intention: a case of o’star using Son Tung M-TP. In spite of potential risks when using celebrity in a marketing plan, the method ...
Factors affecting on green purchase behavior - consuming non - woven bags in Vietnam
(International University - HCMC, 2018)
The concept of eco-friendly products is no longer to be new in the discussion about the environment. Many green products were invented to solve the environmental issues that people are facing and non-woven bag is one of ...
The influences of children on parents purchase decision - Middle class in Vietnam
(International University - HCMC, 2018)
This thesis is specifically concerned with how children influence on family purchasing decisions in Vietnam, a country with business and social diversity. Children as well as the members of family playing the important ...
An evaluation of customers' perceived value for fee-based online entertainment services
(International University - HCMC, 2018)
The purpose of this study is to evaluate the customers’ perceived value for fee-based entertainment services. The study explores the influence the benefit components (perceived usefulness and perceived enjoyment) and the ...
The effect of foodie apps on customer's purchase decision - An analysis of restaurant attributes data, online reviews, sales promotion and application quality
(International University - HCMC, 2018)
The development of e-commerce market had brought many large potential and opportunities to all industries, especially food and beverage industry in Vietnam. The birth of Foodie Applications has not only helped people take ...
The effects of masculinity in underbone motorcycle design on consumer in VietNam - The case of Honda Winner
(International University - HCMC, 2017)
Vietnamese Motorcycle Market consists of more than 90 million people and approximately 50 million motorcycle registered (General Statistic Office of Vietnam, 2016). Above impressive numbers pointed out Vietnam now is a ...
The effect of country-of-origin and country image on customer's purchase intention for functional food and dietary supplement product in Vietnam
(International University - HCMC, 2017)
Nowadays, Vietnamese people are changing their living habitat including nutrition and diet toward a healthier, neater and more convenient style, so the demand for functional food and dietary supplement increased remarkably. ...
Factors influencing purchase intention of millennials towards fast fashion products
(International University - HCMC, 2018)
The continuous integration of globalization trend and the development of information technology in general and social media in specific, have expanded the boundaries of many industries in Vietnam including fashion industry. ...