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Now showing items 51-60 of 98
What underlies where to buy fish
(HCMC - International University, 2015)
The aim of this study is to figure out the factors that affect directly and indirectly to locations
of fish purchase in Ho Chi Minh City. The methods most widely used in this research are
econometric methods and depth ...
Investigating psychological antecedents of compulsive buying - The case of clothing market in Ho Chi Minh city
(HCMC - International University, 2015)
This study investigates the psychological antecedents of compulsive buying in clothing.
Relying on the theories and previous researches, a model of three factors is proposed with
Compulsive Buying is the dependent variable ...
Investigation into consumers' purchase intention of counterfeit sporting goods through the theory of planned behaviors - A study in Ho Chi Minh city
(International University - HCMC, 2016)
This study is conducted to investigate the factors that affect consumers’ purchase
intention toward counterfeit sporting goods with the case in Ho Chi Minh city. Based
on the Theory of Planned Behaviors and two extended ...
Predicting consumer purchase intention toward green beauty products in Ho Chi Minh city
(HCMC - International University, 2015)
Eco-friendly beauty product is becoming the hottest trend in the world due to the
increasing of importance of personal care and health benefit. Vietnam is not out of this trend
since number of people interested in natural ...
The Vietnamese youth response to co-branded products: The role of perceptual fit - Case study of Nokia Monster Purity headphone
(International University - HCMC, 2016)
The purpose of this study is evaluating the Vietnamese youth’s response to co-branded products in the role of perceived fit, particularly in the case of Nokia Monster Purity headphone. The research aims to explore the ...
Investigating the impact of celebrity endorsements on customer using intention towards Zalo application
(HCMC - International University, 2015)
The practice of celebrity endorsements has proliferated over time. Now days it has
become a pervasive element of advertising industry. Celebrity endorsement is a very popular
mean of advertising nowadays in Vietnam. Marketers ...
Using servqual model to access customer satisfaction in Vndirect securities corporation
(International University - HCMC, 2017)
Vietnamese stock market has to face to serious difficulties in the global economic crisis when it does not develop strongly enough. To overcome this period, securities companies in general need to think of a strategic ...
Factors influencing students' word of mouth for their enrolled universities - A study among Vietnamese students
(International University - HCMC, 2016)
Word of mouth, which has strong effects on customer intention has been becoming more powerful forces in the marketplaces. There is a little room to doubt about the essential role of word of mouth in service industries, ...
The impacts of country-of-origin on women's purchase intention towards Korean cosmetics in Ho Chi Minh City
(HCMC - International University, 2015)
Origin of country is one of the key topics in marketing in recent years.
Country of origin is another important variable influencing consumer perceptions of
brands. Information processing theory posits that consumers use ...