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Now showing items 51-60 of 60
Measuring customer based brand equity of Liem barber shops chain
(International University - HCMC, 2019)
Form of service chain system is flourishing in Vietnam recently, while service section contributes significantly on total GDP of Vietnam these years with rapid growth rate. Within, there are enormous contributions of small ...
The impact of brand personality on brand engagement by the mediation of self-concept of young consumers towards cosmeceutical brands
(International University - HCMC, 2019)
Nowadays, with the dominance of big players in the beauty industry, particularly the cosmeceutical product market, it is of high concern for the marketers to create a long-term relationship with consumers instead of merely ...
The impact of brand image fit on Vietnamese young consumers' attitude towards co-branded product
(International University - HCMC, 2019)
Institution: School of Business, Ho Chi Minh International University
Authors: Vo Kieu Vy
Title: The Impact of Brand Image Fit on Vietnamese Young Consumers’ Attitude towards
Co-Branded Product: A Case Study Of Biti’s ...
The effect of celebrity endorsement for soft drinks on consumers' purchase intention
(International University - HCMC, 2019)
Celebrity image is utilized to advertise for a particular product for decades. There have been many studiers with various perspectives for the effectiveness of this kind of marketing activity, with many different outcomes. ...
Factors affecting audience intention to watch celebrity live-stream sponsored by brands - Case study of singer Khoi My live-stream sponsored by Yomost on facebook live
(International University - HCMC, 2019)
We are living in an age when live stream has become trending in the digital marketing industry. Thanks to the introduction of Facebook Live and a number of competing social media platforms, brands are trying their best to ...
Factors influencing consumer's intention toward a local brand - A study of Vinfast
(International University - HCMC, 2019)
Nowadays, automobile industry, is really potential and competitive in Vietnam. To attract more customers to engage and buy the Vietnamese brand is the difficult mission. Therefore, it is necessary to conduct a thesis related ...
The impact of athlete celebrity endorsement of customer's attitude towards advertisment and attitude towards brand - Case study of LG oled TV's endorsement of Quang Hai in Ho Chi Minh, Vietnam
(International University - HCMC, 2019)
This study is attempted to identify the major factors of athlete celebrity endorsement that have an impact on customers’ attitude towards the advertisement and attitude towards the brand, in regard to the case of LG OLED ...
Satisfaction and expectation of young generation's influence purchase intention depend on degree of their loyalty toward a local clothing brand in Ho Chi Minh city
(International University - HCMC, 2020)
The presence of local streetwear labels for the youth is growing exponentially
in Ho Chi Minh City's major urban special areas as of late. For any case, there really is no
research on this growing market field yet which ...
Factors affecting fast fashion brand loyalty of Vietnamese youth
(International University - HCMC, 2019)
How leads to corporate brand equity in the view of Vietnamese consumers
(International University - HCMC, 2020)
The study is developed to examine the associations between perceived corporate citizenship, organization brand credibility, organization reputation and equity of business brand. From a sample of 369 general customers in ...