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Now showing items 61-70 of 147
Customer involvement, Satisfaction and Loyalty for Fast-fashion Retailers
(International University - HCMC, 2021)
The Vietnam fast-fashion industry has been strongly developing due to a
surge in customer demand. However, local fast fashion retailers still fall short of
understanding customers’ expectations which, in turn, makes them ...
"Why do people stop using online dating applications" - The case study of tinder (customer behavior)
(International University - HCMC, 2021)
If there is one thing that is going to change in 2021, it is the way people date.
The Covid-19 pandemic forced people to stay indoors, which has made it impossible
for many people to meet face-to-face, so they choose to ...
An Examination of Factors Affecting Continuance Usage Intention of Airpay E-Wallet Application in Ho Chi Minh City
(International University - HCMC, 2021)
E-wallets are gradually becoming more popular in Vietnam in recent years. The main objective of the study is to explore factors affecting users' continuance intention toward using the AirPay e-wallet in Ho Chi Minh City. ...
The relation of corporate governance and financial distress - Evidence from Vietnam
(International University - HCMC, 2021)
This study attempts to examine the nature of the relation between corporate governance performance and financial distress in Vietnam. For the dataset, there are a total of 171 large capital, non-financial firms listed on ...
Word-of-mouth and organizational attractiveness on university students and fresh graduates
(International University - HCMC, 2020)
Employee recruitment is critical to organizations because of the competition in the labor
market and the lack of well-educated workforce. Therefore, human resource
departments are interested in attracting the students ...
Examining the effects of e-service quality and sales promotion on purchase intention toward the online food delivery service - The case of Now.vn
(International University - HCMC, 2020)
This study aims to explore the impacts of e-service quality and sales promotion on customer’s purchase intention in online food ordering in the case of NOW.vn. A sample of 265 was collected from business students studying ...
The impact of policy uncertainty on firm investment - Evidence from Japan
(International University - HCMC, 2020)
My paper examines the impact of economic policy uncertainty on firm investment for listed firms in Japan. Employing the economic policy uncertainty index developed by Davis, Arbatli, Ito, and Miake (2019). I find that ...
Dividend policy following mergers and acquisitions - Case study in Vietnam
(International University - HCMC, 2020)
My paper examines the impact of economic policy uncertainty on firm investment for listed firms in Japan. Employing the economic policy uncertainty index developed by Davis, Arbatli, Ito, and Miake (2019). I find that ...
Vietnamese (Ho Chi Minh city) customers' purchase intention toward a global brand (United states) versus local brand
(International University - HCMC, 2020)
This study of Vietnamese consumers, the young generation in specific, indicates the influences of some elements to the purchase intention of Calvin Klein brand and local brands. Based on the cognitive-affective model of ...
The relationship between world gold price and the stock market - The case of ho Chi Minh stock exchange
(International University - HCMC, 2020)
This study is also conducted in order to examine the interaction between stock price
and world gold price in order to conclude the impact of one of the macroeconomics to the
stock price. In this study, exactly 261 stock ...