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Now showing items 61-70 of 218
Studyng advertising's influences on the consumer decision making process : The case study of Vietnamobile
(International University HCMC, Vietnam, 2012)
Understanding the effect of advertising on consumer behavior is an interesting topic of most marketers in different industries. Moreover, the relationship between advertising and consumer decision making ...
Perception of quality & satisfaction: A survey on IU's students, employees and high school students
(International University HCMC, Vietnam, 2012)
The purpose of this study is to research on how IU brand name is perceived from high school students as well as current IU students and managers, staffs, and lecturers’ perspectives. , then ...
Testing weak - form efficiency of Ho Chi Minh stock exchange (HOSE)
(International University HCMC, Vietnam, 2012)
The study of market efficiency is especially important in Vietnam for two main reasons. The first reason is that there seems to be very few researches about the
efficiency in the Vietnamese ...
The study of factors influencing: The choice of FV hospital as destination choice for medical tourism
(International University HCMC, Vietnam, 2012)
Nowadays, travel plays an important role as one of the best ways to please people’s demand of broadening knowledge, relaxing and overcoming pressure to make
the most of life. When some kinds of tour such ...
Measuring customer based brand equity: The case of highlands coffee in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)
This research is completed with the purpose of developing a model to measure the customer based brand equity of Highlands Coffee and study the impacts
of the brand equity’s four dimensions on brand equity. The ...
The study of consumer attitudes towards the display advertising
(International University HCMC, Vietnam, 2012)
This research examines consumer attitudes towards three types of display advertising: traditional display advertisements, in-line display advertisements and pop-up display advertisements.
This research is ...
Logistic decision for Saigon Co.op
(International University HCMC, Vietnam, 2012)
In retailer industry, supply chain is a critical issue to the success of business. In general, the supply chain includes factors: logistic decision management, inventory management, quality control, etc.
This research aims ...
Testing Fama French three factor model: A study of listed companies in Ho Chi Minh Stock Exchange (HOSE)
(International University HCMC, Vietnam, 2012)
Testing Fama French three factor model: A study of listed companies in Ho Chi Minh Stock Exchange (HOSE)
A review on the current process of e- tailer's supply chain: Problems and improvement - A case study of company A
(International University HCMC, Vietnam, 2012)
E-commerce, despite being one of fastest growing markets with rapidly growing demand in Europe, is still young and new to Vietnamese market. Due to the differences in culture and human perspective, legal system, technological ...
Testing multi -factor asset pricing models in frontier markets: Vietnam stock market
(International University HCMC, Vietnam, 2012)
The Capital Asset Pricing Model (CAPM) as the benchmark asset pricing model generally performs poorly in both emerging markets and frontier markets. Various factor models have been proposed to overcome ...