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Now showing items 61-70 of 161
Exploring e-payment adoption in Ho Chi Minh city - The case study of MoMo e-wallet
(International University - HCMC, 2018)
Cash holdings and bank borrowing behavior in private enterprises - Evidence from Vietnam
(International University - HCMC, 2018)
In this paper, we examine and analyze the cash holdings and bank borrowing behavior of the private enterprises in Vietnam. To do so, we reviewed Marco et al (2012) model to determining the cash holdings and a modified debt ...
Fashion collaboration affects consumer purchase intention in Ho Chi Minh city - A case of H&M
(International University - HCMC, 2018)
Fashion industry in Vietnam is an attractive market, which is not concentrated much. This research observe habit and behavior of consumers who is fashion lovers living in Ho Chi Minh city to measure the effect of co-branding ...
The influence of environmental stimuli on generation Z'S impulse buying behavior - An empirical study of hybrid convenience stores
(International University - HCMC, 2018)
This research examined the effects of information rate in hybrid convenience stores and PAD emotion states of Gen Z as a mediator on their impulse purchases. The S – O – R framework developed by Mehrabian and Russel 1974 ...
The effects of website quality on customer satisfaction and loyalty to online travel agencies in Vietnam
(International University - HCMC, 2018)
The past recent years have witnessed the growth of technology application to travel industry. Specifically, OTA is considered as a booking channel predicted to be growing more than 3 times in the next ten years in terms ...
Impact of store environment on impulse buying behavior - Application of stimulus - organism - response model to women's beauty retail environment in ho Chi Minh city
(International University - HCMC, 2018)
The purpose of this study is to assess how consumers’ satisfaction on the beauty retail environmental characteristics may trigger them to make impulsive buying purchases in the beauty market. Particularly, the Stimulus – ...
Factors affecting tourists' perceived value, satistaction and their return intention - A case of Hoi An city
(International University - HCMC, 2018)
This study was conducted to evaluate the factors associated with tourism in Hoi An. It was conducted to identify the relationship between the variables including Destination Image, Emotional Experience, Local Food and ...
The main drivers of bitcoin volatility
(International University - HCMC, 2018)
The volatility of Bitcoin prices has attracted several attentions from the media and the academic community. Although a majority of researches has been conducted on the price formation of Bitcoin, the inconsistencies ...
The impact of dividend policy on stock price volatility - Empirical evidence from Ho Chi Minh stock exchange
(International University - HCMC, 2018)
The main purpose of this research is to examine the relationship between
dividend policy and stock price volatility of 109 companies listed on HOSE in 5 years
from 2013 - 2017. The dependent variable of the regression ...
Perceived control in customer value cocreation and service recovery - A study in full-service restaurants in Ho Chi Minh city of Vietnam
(International University - HCMC, 2018)
The role of customer in the value cocreation of service firms has received remarkable attention in service research. However, little is known about service failures in a co-creation context and the roles of both firms and ...