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Now showing items 61-70 of 97
Determinants of customers' purchase intention towards ipad series in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
The main objective of this study is to determine factors affect customers’
purchase intention towards iPad series tablet in Ho Chi Minh City market. Based on the
literature review, the research model is conducted includes ...
The effects of brand communities and elements of customer centric model on brand loyalty
(International University HCMC, Vietnam, 2014)
Building and maintain brand loyalty are one of the most important themes of research for
marketers for a very long time. Marketers have used various means to deal with brand
loyalty. One of the recent mean is to do this ...
Analysis of factors affecting customer's satisfaction on choosing mobile phones at Vien Thong A company
(International University HCMC, Vietnam, 2014)
Service quality and customer satisfaction are very important elements that retailers
must understand if they want to remain competitive and grow. In competitive
environment delivering high quality service is the key for a ...
Car purchasing decision in Vietnam
(International University HCMC, Vietnam, 2014)
Nowadays, with the higher living standard, Vietnamese are considering
improving their lives day by day. Therefore, demands for essential products for daily life
are higher gradually. It is the fact that Vietnam automotive ...
Factors affecting customer decision making toward purchasing flower : In case of Dalat hasfarm company
(International University HCMC, Vietnam, 2014)
This study was carried out to identify factors affecting customer decision
making toward purchasing Dalat Hasfarm flower in Ho Chi Minh city. During this
research, customer decision making is affected by six factors, ...
Factors affecting purchase intention toward smartphone of young customers in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Nowadays, Vietnam has become much more developed with an emerging
market for mobile service and mobile phones. Because of that, smartphone becomes a
popular item among the population. Considering the situation, there’s a ...
Factors influencing customer loyalty towards internet service providers in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Nowadays, in terms of internet service providers (ISPs), it is essential for them to
understand the key factors affecting customer loyalty. These issues are important for
the long-term business success of any service ...
Factors influencing customer loyalty towards P/S toothpaste in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Management -- Marketing
Factors affecting toursits' destination satisfaction : The case of the world natural heritage - Ha Long Bay
(International University HCMC, Vietnam, 2014)
This research was conducted to determine the factors that directly or indirectly
affect foreign tourists’ destination satisfaction toward the World Natural Heritage of
Halong Bay through the mediating variable – perceived ...
Customer satisfaction towards the students assistant center for employment placement in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
With the overall purpose to find out current satisfaction of the students using
the employment placement service in Ho Chi Minh City, this thesis used the sample of
Students Assistant Center (SAC) as the case to examine ...