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Investigation into consumers' purchase intention of Taiwan milk tea in Vietnam - A study in Ho Chi Minh city
(International University - HCMC, 2018)
Milk tea is not only a well-known drink among young people; it is additionally
getting to be popular trend of drinking for all ages or social class. In fact, milk tea is
represented to be the new modern life style. Milk ...
Factor affecting the demand of smartphone among young customer in Ho Chi Minh City
(International University - HCMC, 2017)
“Smartphone” is becoming one of the hottest word in modern social life, from students to housewives smart phone becoming a major device of people’s life. People, espeacially young generation using the smart phone all the ...
The effects of perceived sacrifices, perceived quality, perceived value, brand perception, alternative attractiveness and customer sastifaction on repurchase intentions in the smartphone-beased ride-hailing service in Vietn
(International University - HCMC, 2017)
Smartphone-based ride-hailing service has just entered Vietnam market recently. Although being new in the market, the service plays a key role in the market and is becoming very competitive. Many other previous researches ...
Customer experience and customer loyalty towards coffee shop in HCMC - The case of Phuc Long
(International University - HCMC, 2017)
This thesis is conducted for indicating the customer experience and customer loyalty towards coffee shops in HCMC. To be more specific, the study is deeply conducted into a brand called Phuc Long and to figure out the ...
Luxury fashion consumption : factors affecting attitude and purchase intent - A case study of Dior brand in Vietnam
(International University - HCMC, 2018)
The development of economic combine with the young population create a strong
retail environment, particularly in luxury items market. Especially, the Vietnamese
garment market tends to boom strongly in the near future. ...
The meditating role of customer trust on customer loyalty - The case of Samsung
(International University - HCMC, 2018)
Factors affecting purchase intention for luxury perfume in Ho Chi Minh city
(International University - HCMC, 2019)
During the development of cosmetic industry, perfume is one of key product which accounts for a large of numer of purchasers. The main objective of this study examines that the factors affecting to the luxury perfume ...
Factors affecting customers loyalty - The case of Novaland apartment projects in Ho Chi Minh city, Vietnam
(International University - HCMC, 2019)
This research analyses factors affecting customer loyalty in case of Novaland apartment projects with core objective: analyze current viewpoints from existing customers to propose recommendations for improving customer ...
Factors influencing consumers' purchase intention toward green beauty care and cosmetic
(International University - HCMC, 2019)
With the increasing ecological sensitivity, the appearance of green beauty products seem to attract a lot of consumers who perceived environmental responsibility. The research on green purchase intention is expected to ...
Factors affecting green purchase intention in HCMC - The case of natural and organic personal care product
(International University - HCMC, 2019)
This research aims to explore the factors contributing to the green purchase intention for the product category of natural and organic personal care in case of consumers residing in the area of HCMC. In short, the research ...