Search
Now showing items 61-70 of 98
Interpersonal effects on fashion-oriented impulse buying: The mediating role of fashion involvement: A study among Vietnamese consumers
(HCMC - International University, 2015)
Purpose
This research is conducted to serve two purposes. The first purpose is to
investigate the direct as well as indirect impacts of Interpersonal effects – in this case,
Susceptibility to interpersonal influence and ...
Factors influencing consumer online purchase intention of books in Viet Nam
(HCMC - International University, 2015)
This research was conducted on purpose of determining factors in
influencing on repurchase intention towards online shopping in case of
online bookstore. This research also aims to measure the level of such
influence and ...
Factors influencing customer satisfaction and revisit intention toward buffet restaurants in Ho Chi Minh City
(International University - HCMC, 2016)
Succeed or failure of service-oriented organizations especially buffet restaurant depends on how the restaurant is able to delivery service and food which meet or even exceed customers’ expectation. This research with ...
Factors influence intention of ordering food via website - An empirical research of undergraduates in HCMC
(HCMC - International University, 2015)
Online food ordering service is a form of E-commerce, which first appeared in
Vietnam in 2011. However, although E-commerce is fast growing with a lot of people
shop online for products such as books, cosmetics, clothes, ...
The interactivity perception and online newspaper preference - The case of internet users in Ho Chi Minh city
(HCMC - International University, 2015)
Since a long time ago, newspaper has been an indispensable part in our spiritual life.
After that, the Internet came out, has changed how the information is delivered to
readers by the interactivity in online newspaper. ...
Factor influencing consumer attitude toward organic products (field of organic food in HCMC)
(HCMC - International University, 2015)
Factors affecting customers' satisfaction and customers' loyalty towards Uber taxi service in Ho Chi Minh City
(HCMC - International University, 2015)
This thesis is conducted to measures the factors affecting customers’ satisfaction
and customers’ loyalty of Uber taxi service in HCMC. The main purpose of this study is
to check if customers are satisfied and loyal to ...
The effects of customer service on customer satisfaction - A case of HCM California Fitness and Yoga centers
(International University - HCMC, 2016)
Customer service and customer satisfaction have been discussed widely over
years and they are also the marketing goals of many companies. California Fitness
and Yoga Centers are one among companies that expect to exceeds ...
Customer satisfaction and brand loyalty - Case of the airline VietJet air (VJA)
(HCMC - International University, 2015)
To be able to survive in the highly competitive market, it is significant for any airlines to secure
loyalty of customers towards their brands. To every airline, customers are people who hold the
key to drive that airline ...
Discovering the relationships among brand experience, brand personality, service personal values and customer loyalty - A study of Vietnam luxury hotel market
(HCMC - International University, 2015)
This study tries to explore the relationships among these concepts – brand
experience, brand personality, service personal value and customer loyalty in Vietnam
luxury hotel market. Based on both two qualitative and ...