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Marketing plan of celano 400ml ICE cream of Kido company in Ho Chi Minh city market
(International University HCMC, Vietnam, 2012)
According to the report about Vietnam ice cream market of Kido Company,
ice cream’s consumption in Vietnam is still low compared to other countries in the region with one litter per capita each year, it is expected that ...
A study of customer satisfaction toward service quality of career website - Case study of careerbuilder.vn
(International University HCMC, Vietnam, 2014)
This study was conducted to evaluate satisfaction, determine what factors that
affect user satisfaction toward e-service quality of a career website, with a case study of
Careerbuilder.vn, and how to apply those factors ...
Investigating relationship between Korean celebrity involvement and Vietnamese fans destination perception
(International University HCMC, Vietnam, 2014)
This study was conducted to exploring the influence of Korean stars to
Vietnamese fans travel destination decision making process. This thesis argues that
Korean celebrities can trigger the visiting Korea demand of Vietnamese ...
Reinforcing brand building the case of Anh Thao flower company Langbiang flowers
(International University HCMC, Vietnam, 2011)
The goal of this research is:
- To evaluate the current branding status of Langbiang Flowers
- To develop brand-building strategies, promote effective marketing communication plans for Langbiang Flowers.
- To make ...
Marketing strategy of SAPUWA (Saigon pure water private factory)
(International University HCMC, Vietnam, 2012)
With current analysis of internal and external factors affect to company, the researcher has summarized strengths and weaknesses, opportunities and threats of the company. The thesis is to analysis the internal ...
"Made in China" impacts students ' purchasing decisions
(International University HCMC, Vietnam, 2011)
It is certainly true that the purpose of the study was to indicate how products made in China can possibly affect students’ purchasing decisions. In addition, the research also revealed differences between ...
A study on customer adoption intention of mobile shopping in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Recently, the era of mobile, digital marketing, and advanced technology
has been reflecting well and penetrating deep into human beings’ lifestyle. As the
world is becoming more hectic and contemporary day by day, every ...
Relationshiops among customer's service quality, satisfaction and loyalty : Case study of Sai gon Cp.opmart supermarket in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Vietnam's economy is more and more developing which gives the companies great chances
for gaining the successes. Moreover, customer satisfaction as well as customer loyalty is a key
success of every company which helps ...
An investigation of factors influencing tourists' decision in choosing tour destination provided by travel agencies in HCM city
(International University - HCMC, 2016)
This research was conducted to examine the tourists‟ decision in choosing tor destination in Ho Chi Minh City through multiple factors. The result from this research would provide the view of tourists on tour destination ...
Relationship among service quality, customer satisfaction, and behavioral intentions in Vietnam low-cost airlines industry
(International University HCMC, Vietnam, 2014)
With the overall purpose is to clarify the relationships among service quality,
customer satisfaction and passengers’ behavioral intentions in the two Low-cost airlines
businesses in Vietnam, the study was conduct with the ...