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Factors influencing on Vietnamese young customer satisfaction towards revisit intention in McDonald's in Ho Chi Minh city.
(International University - HCMC, 2015)
The purpose of this study is to examine the factors of brand awareness, food quality, service quality, restaurant environment and price that influenced customer satisfaction and revisit intention towards McDonald’s in Ho ...
Preventing aircraft ground handling delays
(International University HCMC, Vietnam, 2013)
Punctuality is one of the key performance indicators in the airline industry and an
important service differentiator especially for valuable high-yield customers. In addition,
improved on-time performance can help achieve ...
Relationship between ownership concentration and dividend policy : Evidence from listed companies in HOSE
(International University HCMC, Vietnam, 2013)
The main purpose of this research is to study the relationship between
ownership concentration and dividend policy in term of cash dividend of listed
companies in HOSE.
The sample consisted of 154 listed firms in HOSE ...
The impact of facebook brand page on customer purchase intention - The case of maybelline Newyork - Vietnam
(International University - HCMC, 2015)
Together with the growth of internet as well as social networking sites, Facebook fanpage becomes a powerful tool for marketers to create an online brand community for building and developing the relationship between brands ...
Service quality and its relationship with customer satisfaction towards customer loyalty : A case of Ila Vietnam
(International University - HCMC, 2015)
Customer satisfaction has been a subject of great interest to organizations and researchers
alike. In recent years, organizations are obliged to render more services in addition to their
offers. The quality of service has ...
Measuring customer satisfaction towards service quality of the maternity hospital in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
Service quality of the maternity hospital is been perceived as an important
factor for customer satisfaction. The aim of this study is to analyze the customer
satisfaction about service quality of the maternity hospital. ...
Student's satisfaction towards service quality : A case of Hochiminh city university of technical education
(International University HCMC, Vietnam, 2013)
In education, quality is all about systems that lead to good academic culture, excellent
academic results, progressive and adaptive management, clean administration and
prominent profile of outgoing students. Thanks to ...
Factors of celebrity endorser determine the advertising effectiveness in cosmetic industry
(International University - HCMC, 2015)
Nowadays, celebrity endorsement is one of the strategies which companies apply for their advertisements. This trend has been become popular in every industry in general, and in cosmetic industry in specific. Some researchers ...
Optimal sales forecast model in the foreign cosmetics company in Vietnam: A study case of YVES rocher in VietNam
(International University - HCMC, 2015)
Nowadays, sales of cosmetics in Vietnam market have grown exponentially over the years. The customers‟ demand of cosmetic products is also increasing over time, requiring the timely response of the supplier. Yves Rocher ...
Antecedents of resistance to organizational change 2016 - a study of trainers in tourism vocational colleges in southern Vietnam
(International University - HCMC, 2016)
Tourism in the recent years has become a smokeless industry, thus the training of human resources in the Tourism industry is getting urgent. Especially, when Viet Nam joined MRA- TP (Asean Mutual Recognition Arrangement ...