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Factors influencing customer loyalty in online food ordering service in Ho Chi Minh city - The case of Now.vn
(International University - HCMC, 2019)
The Internet Era has made us fast connection to the food source. In the start of recent century, online food ordering was accepted by most of consumers and food suppliers. These years, more fast food companies and ...
Evaluating the moderator role of trust in purchase intention of foods with traceability in Vietnam - The case of pork in Tra Vinh province
(International University - HCMC, 2019)
The existence and occurrence of contaminated meat shows a downward belief in meat safety and an increasing demand for safe hygienic agricultural products of Vietnamese people. The main purpose of this study is to revolve ...
Measuring consumer's purchase intention : An evaluation of the bli scale & electronic word-of-mouth (E-wom) - A study of luxury restaurants in HCMC
(International University - HCMC, 2021)
Food and beverage fields in the Vietnam context experience considerable growth while the consumption in a premium or luxury restaurant is noticeable. With the Brand Luxury Index scale studied in previous research, in ...
Choice factors and information sources when selecting a university - A demographic analysis
(International University - HCMC, 2021)
Purpose: The university administrators and experts would be beneficial in planning customized ideas and accessing to informative sources due to the breadth and depth of knowledge in prospective student’ factors of choice. ...
Factors affect the satisfaction, loyalty, and word of mouth behaviors of university students Ho Chi Minh city
(International University - HCMC, 2019)
This study aims to study the factors that impact on satisfaction, loyalty, and word of mouth behaviors of university student in Ho Chi Minh city. It could be observed from the study that image, expectations, perceived ...
Factors influencing men's purchase intention for skin products - A case study in Ho Chi Minh city, Vietnam
(International University - HCMC, 2020)
This study assesses the influences of the skin's concerns, self-image, celebrity endorsement, social expectations, subjective norms who have used men skincare products in Ho Chi Minh City, Vietnam to male customer's ...
The impact of guerrilla marketing on generation Z'S brand awareness and purchase intention - The case of fintech company in Vietnam, Timo
(International University - HCMC, 2019)
Hallyu and the impact on Vietnamese young consumers' preferences for Korean restaurants
(International University - HCMC, 2019)
In recent decades, thanks to globalization, more and more countries open and exchange culture with each other, which makes Korean culture, especially the popular culture has opportunities to be wide-spread, thus leading ...
Factors affecting the generation Z green household purchase decision
(International University - HCMC, 2020)
As green trend has become quite popular among Vietnam citizens, there are a need for green household brands to develop green marketing and understands their customers purchase decision. This study is aimed to investigate ...
Factors affecting young Vietnamese consumers' purchase intention for luxury products
(International University - HCMC, 2019)
Luxury products is something that desirable and more than an ordinary and necessity. These things tend to make life more pleasant for the consumer. Over the past few years, brand consciousness among the Vietnamese society, ...