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Determinants of customer loyalty in retail banking : A case study of BIDV's branches and transaction offices in Lam Dong province
(2014-05-14)
Purpose: Customer loyalty plays important role in retail banking because of its
high interaction with customers. When the market is increasingly competitive, especially
in the context of economic recession, more and more ...
Factors affecting brand awareness on social media platforms in Ho Chi Minh City, Vietnam - A study in online retail industry
(International University HCMC, Vietnam, 2014)
The advent of Social media creates opportunity for development of social
commerce. Nowadays, the number of users access Social media increases
significantly. The customers prefer follow brands on Social media site to ...
Intention to avoid smoking of Vietnamese adolecent
(International University HCMC, Vietnam, 2014)
The research of “Intention to avoid smoking of Vietnamese adolescent” was
conducted under circumstance that smoking situation has been becoming alarmingly,
especially in recent years in Viet Nam. It has a lot of bad effects ...
Impact of internet service on customer satisfaction in Vietcombank - A case study of Vietcombank Binh Tay Branch
(International University HCMC, Vietnam, 2014)
The purpose of this study is to explore the internet banking service dimensions
that will have the impact on customer satisfaction of Vietcombank customers.
A quantitative research is applied with survey questionnaires ...
Determining factors affect customer loyalty in business-to-business context of Vietnamese information technology companies in Ho Chi Minh
(International University HCMC, Vietnam, 2014)
Customers are key asset of organization and customer loyalty plays important role
in business survival. Especially, in Information Technology (IT) industry, business
customers seem to be easy to switch many suppliers because ...
The antecedents of green purchase intention among Vietnamese consumers
(International University HCMC, Vietnam, 2014)
The rising environmental issues have been contributing to a huge increase in
the number of consumers practicing green purchase, and Vietnam is not exception
for this trend. The study was conducted from February to August ...
Identify critical factors affecting the customer switching behavior for mobile service providers in Vietnam
(International University HCMC, Vietnam, 2014)
The target of this study is to identify the factors affecting switching behavior
in using the mobile service in Vietnamese subscribers. In the conceptual framework
model, there were six factors impact to switching behavior ...
The factors affecting the relationship of lawyer-client
(International University HCMC, Vietnam, 2014)
When the economics develops day by day, many services related to the ethical
issues are wondered how to survive with their nature. Indeed, many clients are
doubtful of the services‟ quality. The lawyer is one of the ...
Exploring the factors affecting purchase intention of smartphone : A study of office workers in Ho Chi Minh City, Vietnam
(International University HCMC, Vietnam, 2014)
In a world of digital devices, people require more convenient and powerful gadgets on
hand to support for their daily works as well as their need for entertainment.
Smartphone is invented to fulfill those demands, furthermore, ...
Customer satisfaction, return intention and word - of - mouth at the Coffee Bean & Tea Leaf in the Vietnamese market
(International University HCMC, Vietnam, 2014)
Purpose – This research is carried out to find out main factors contributing on the
customer satisfaction of The Coffee Bean & Tea Leaf in the Vietnamese market
and discover the relationship of it towards return intention ...