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Factors Influence Generation Z's Brand Loyalty Toward Fast Fashion Brands: A Study In Ho Chi Minh City
(2022)
The purpose of this research was to determine what makes customers in Ho
Chi Minh City, Vietnam, more or less loyal to fast fashion brands. Based on a review
of related research, this study's research model includes six ...
The Relationships Among Brand Equity, Customer Satisfaction, And Brand Loyalty Of Coffee Shops: The Case Of Highlands Coffee
(2022)
The business model of coffee chains is growing substantially and becoming more and
more saturated in Vietnam these days. Giants are fiercely competing to keep their
positions while global and local newcomers struggle to ...
Green Lion Extension (GLES) & Green Category Extension (GCES) On Consumers' Brand Attitude (BA) & Brand Loyalty (BL) Related To Sustainability In Vietnam's Fast Fashion Industry
(2023)
Fashion is currently the second most polluting business in the world and one of the major consumer
industries. The advent and rapid expansion of the fast fashion business model, which allows
consumers to stay current ...