Browsing Master of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing"
Now showing items 21-28 of 28
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Intention to avoid smoking of Vietnamese adolecent
(International University HCMC, Vietnam, 2014)The research of “Intention to avoid smoking of Vietnamese adolescent” was conducted under circumstance that smoking situation has been becoming alarmingly, especially in recent years in Viet Nam. It has a lot of bad effects ... -
The key loyalty to usage internet banking of individuals in Hochiminh city, Vietnam
(International University HCMC, Vietnam, 2013)Purpose - The aim of this research is to explore key antecedents that affect the customer usage intention of internet banking service in Hochiminh city of Vietnam. Design/methodology/approach - A quantitative research ... -
Measuring customer satisfaction towards service quality of the maternity hospital in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)Service quality of the maternity hospital is been perceived as an important factor for customer satisfaction. The aim of this study is to analyze the customer satisfaction about service quality of the maternity hospital. ... -
Online game service satisfaction and preference : An empirical study of Vietnamese online gaming industry
(International University HCMC, Vietnam, 2013)Online game’ efficiency, content and service quality has become one of the key aspects among other factors that contribute to online game firms business growth and leading position in the business environment with mass ... -
Post-choice satisfaction of Vietnamese undergraduate students in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)Nowadays, it is necessary that service providers of school try to develop and offer high quality as well as increase customer satisfaction by service experience. It requires a deeply understanding of the factors, which ... -
Staff satisfaction and sense of commitment to PetroVietnam research and development center for petroleum prosessing (PVPRO)
(International University HCMC, Vietnam, 2012)This study aims to analyse factors that effect to satff‟s satisfaction and sense of comitment to PVPro with the two proposed models: (1) The indirect impact factor to staff engagement through their satisfaction and (2) The ... -
Study on factors infuencing the decision to study abroad for Vietnamese student
(International University HCMC, Vietnam, 2014)The purpose of this study was to explore the factors influencing student’s decision to study abroad. This study also compared the most influencing factors to their decision. The synthesis model is developed to aim explanation ... -
Young consumers' expectation and perception on Saigon beer : A study base on disconfirmation expectation theory of consumer satisfaction
(International University HCMC, Vietnam, 2012)This investigation explored the contextual factors affecting young consumers’ expectation and their perception on Saigon Beer based on the Disconfirmation of Expectation Theory of Consumer Satisfaction. Qualitative and ...