Browsing Master of Business Administration, Economics, Finance and Accounting by Title
Now showing items 18-37 of 229
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Capital structure and firm performance of listed companies in Vietnam
(International University HCMC, Vietnam, 2013)Capital structure decisions have been the most significant decisions to be taken by any business organization for maximization of shareholders wealth and sustained growth. The study examines the relationship between ... -
Challenges in developing sust ainable social enterprises - A case study of vocational training enterprises in Ho Chi Minh city
(International University - HCMC, 2015)The concept of social enterprise has been widespread around the world and now become a significant social movement in Vietnam. Among various sectors that social enterprises are contributing, vocational training sector is ... -
Co-production and customer loyalty in training services
(International University - HCMC, 2015)The vocational training system in Vietnam has been continued to grow strongly with high competition, especially, particularly in the private sector. Trianing centers have started to focus on new marketing techniques such ... -
Consumer attitude toward the use of e-commerce in Ho Chi Minh city : A case study of Thegioididong.com
(International University HCMC, Vietnam, 2013)As an inevitable trend of the globalization process, E-commerce has become an indispensable part of today’s modern economy due to its benefits brought to consumers and businesses, including lower transaction costs, greater ... -
Consumers' attitude and behavioural intention toward mobile advertising in Ho Chi Minh city
(International University - HCMC, 2014)Technology have been applied in many fields such as criminal investigation, businesses, and especially in marketing to reach millions of targeted customers. As a research that Kantar Media Vietnam conducted in the nation’s ... -
Corporate governance and firm performance : Evidence from financial institutions in Vietnam
(International University HCMC, Vietnam, 2012)This study is to analyze and evaluate the corporate governance practices in financial institutions (FI’s) in Vietnam, including 37 Commercial Joint Stock Banks, 16 Insurance Corporations and 7 Finance Joint Stock companies. ... -
Corporate governance and firm performance of listed companies in Vietnam
(International University HCMC, Vietnam, 2013)In this thesis, I examine three corporate governance related issues, namely, the determinants of corporate governance (leadership structure, board composition and board size), the relationship between corporate governance ... -
Corporate governance, state ownership and performance : Evidence from Vietnamese joint stock credit institutions
(International University HCMC, Vietnam, 2013)It is generally agreed that in a joint stock credit institution, beside financial indicators; Corporate Governance and ownership play fundamental roles in JSCI operation and overall performance. In Vietnam, there are several ... -
Critical factors of hotel loyalty program in Luxury Hotels
(International University - HCMC, 2016)Over the past years, customer retention is recognized as one of key success factor and customer loyalty concept has pervaded several industries (Lewis, 1997). Nasution and Mavondo (2008) proposed that among hospitality ... -
Cross-autocorrelation in Vietnam stock market
(International University HCMC, Vietnam, 2012)Evidence of cross-autocorrelation is found for the Vietnam stock market during the period 2006-2012. However, the ability of lagged returns on high volume to predict current returns on low volume portfolio is not better ... -
Culture and entrepreneurship intention of the youth in Vietnam
(International University HCMC, Vietnam, 2013)Entrepreneurship is considered as the main source of economic development, poverty reduction and job creation. There are many researches on the world has been studied this field for long time, however, the concept of ... -
Customer satisfaction and loyalty after service failure and recovery : A study in restaurant industry in Ho Chi Minh city of Vietnam
(International University HCMC, Vietnam, 2013)This research was conducted to examine the evaluation of customers towards result of service recovery of organizations. In this paper the three justice dimensions was employed to explain the customer satisfaction after ... -
Customer satisfaction, return intention and word - of - mouth at the Coffee Bean & Tea Leaf in the Vietnamese market
(International University HCMC, Vietnam, 2014)Purpose – This research is carried out to find out main factors contributing on the customer satisfaction of The Coffee Bean & Tea Leaf in the Vietnamese market and discover the relationship of it towards return intention ... -
Customer switching behavior in credit card service in Vietnamese retail banking sector
(International University - HCMC, 2015)In order to maintain a position and market share in the intense market, the banks have to deploy the strategies to enhance customer loyalty and reduce customer exit and also to become more competitive. Customers have more ... -
Customer-based perspective of business - to - busniess relationship quality in domestic rice supply chain networks of south Vietnam
(International University - HCMC, 2016)Relationship quality in business is an important construct in relationship marketing, and an important kind of intangible asset of a company. The purpose of this study is to identify the main components of relationship ... -
The determinants impact on opening and using ATM account
(International University HCMC, Vietnam, 2013)Today, ATM (automated teller machine) card is just like a friend for everybody in Vietnam. This is one of the best services provided by the banking industry to every one having an account in a bank. There is a direct ... -
Determinants of customer loyalty in retail banking : A case study of BIDV's branches and transaction offices in Lam Dong province
(2014-05-14)Purpose: Customer loyalty plays important role in retail banking because of its high interaction with customers. When the market is increasingly competitive, especially in the context of economic recession, more and more ... -
Determinants of customer satisfaction : An empirical study in fast food franchises in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)The aim of this study is about to find out how fast food consumers satisfied by their preferred fast food franchises as well as to explore the most influencing factors of customer satisfaction. Theoretical framework of ... -
Determinants of customer satisfaction in fine dining restaurants in Ho Chi Minh City
(International University - HCMC, 2016)This study examines the relationships among service quality, food quality, ambience of fine dining restaurant (predictors), guest satisfaction (mediating variable) and guest’s word-of-mouth intentions (outcome). Although ... -
Determinants of customers satisfaction in higher education - the case of Foreign Trade University, HCNC
(International University - HCMC, 2015)This research examines the factors influencing higher education customer satisfaction offered at Foreign Trade University perceived by students. The examination is based on the HedPERF model includes Non-academic aspects, ...