Browsing Master of Business Administration, Economics, Finance and Accounting by Title
Now showing items 46-65 of 229
-
Effect of a company's non-price competitiveness on perceived customer value and purchase intention of milk powder - The case of Nestle'
(International University - HCMC, 2017)The milk powder industry in Vietnam is a dynamic sector that shows continuous growth during the past ten years. Opportunities are now so vast for foreign milk producers to enter this market with their lactose free brands ... -
The effect of entrepreneurial ecosystem on entrepreneurial success of small and medium enterprises (SMES) - An empirical study in Ho Chi Minh city
(International University - HCMC, 2017)In the last few years, entrepreneurial activities in Vietnam, especially in Ho Chi Minh city are booming. However, the failure rates of local entrepreneurial enterprises are remarkable. Examining in detail, we can make ... -
The effect of foreign ownership on dividend policy : The case of listed companies on hose
(International University HCMC, Vietnam, 2014)The main purpose of this thesis is to examine the relationship between foreign ownership and cash dividend payout policy of listed companies on HOSE that have more than 5 percent foreign ownership on Ho Chi Minh Stock ... -
The effect of leadership on employee commitment in FPT distribution company : A full range leadership approach
(International University HCMC, Vietnam, 2013)This research investigates the relationship between leadership styles and different types of employee commitment in FPT Distribution Company. The literature provided discusses the leadership and employee commitment. Information ... -
The effect of performance appraisal system on job satisfaction and organizational commitment: A case of Vietnam Airlines - Sounthern Branch
(International University - HCMC, 2016)Although performance appraisal (PA) is very familiar in the workplaces, lightly is treated how employees‟ reactions to the system may influence on important factors to organizations. The main focus of this study is to ... -
The effect of pre - and post - service performance on consumer repurchase intention of online stores : The case of mizutiki.vn
(International University - HCMC, 2015)This research validates the effects of pre- and post-service encounter performance on the customer satisfaction and repurchase intention in online contexts. There will be two phases of service performance, they are pre- ... -
The effect of size and growth on leverage : Evidence in the fishery and real estate industry in Vietnam
(International University HCMC, Vietnam, 2013)The study analyzes the factors determining the capital structure of the Vietnam enterprises. The analysis grounds on M&M, the agency theory, trade-off theory and the pecking order theory. In particular, the study provides ... -
The effect of social media to brand equity and purchase intention: The study of powered milk industry
(International University - HCMC, 2016)Consumers nowadays are more engage with virtual world, and that lead to the changing in attitudes and behaviors towards brands and products. Social media is considered one of new marketing instrument for brand to interact ... -
Effectiveness of inter-organizational relationships between Vietnamese travel companies and their tourist partness
(International University HCMC, Vietnam, 2013)This study was targetted to identify the factors affecting the IORs effectiveness which was defined as the generation of satisfaction by the parties involved in it as a result of the achievement of performance expectations. ... -
Effectiveness of investment strategies based on technical indicators
(International University HCMC, Vietnam, 2014)There have been many studies done around the world considering the effectiveness of technical analysis. To name a few, Sahli N. Nefli (1991); Brock, Lakonishok, and LeBaron (1992); Neely, Christopher, Weller, and Dittmar ... -
The effects of capital structure on firm performance and firm transparency : A study of firms listed in Ho Chi Minh stock exchange (hose)
(International University HCMC, Vietnam, 2014)Capital markets -
Effects of bank's services and corporate social responsibility on customer satisfaction and loyalty
(International University - HCMC, 2016) -
The effects of capital structure on profitability : A study of listed seafood exporting companies in VietNam
(International University - HCMC, 2015)It is often believed that good security improves trust, and that the perception in trust and security will eventually affect the decision of customers in keep using electronic commerce. In fact, customer’s perceived security ... -
Effects of customer satisfaction and switching cost on customer retention in ATM services
(International University HCMC, Vietnam, 2012)The strong development of Automated Teller Machine (ATM) card market has received considerable attention recently. To meet increasing demand of e-banking market, customer satisfaction on current ATM services should be ... -
The effects of guerrilla marketing on geny's purchase intention : A study in Ho Chi Minh city
(International University - HCMC, 2015)The research purpose was to explore guerrilla marketing effects on consumer behavior. Based on previous literature of guerrilla marketing and proposed frameworks of advertising, the research evaluated consumer perception ... -
Effects of intention to search online on customers' online purchase intention : The case of customers in ho Chi Minh City
(International University - HCMC, 2015)The purpose of this study is to clarify theory and identify how intention to use the Internet for information search could explain the level of purchase intention of eshopping. The literature review was conducted to provide ... -
The effects of job satisfaction on employee turnover intention in LIX detergent joint stock company
(International University - HCMC, 2015)This research was conducted to examine the relationship of employee’s job satisfaction with turnover intention. It also identifies the impacts of the five factors includes salary, promotion, supervisor, colleagues, and ... -
The effects of leaders emotional intelligence on employee' organizational commitment toward banks in Ho Chi Minh city, Viet Nam - A moderation analysis of openness to experience
(International University - HCMC, 2015)This study investigated the factors of leaders’ emotional intelligence (EI) affecting employees’ organizational commitment through the moderation of employees’ openness to experience. Data collection was based on responses ... -
Effects of local food on tourist's recommendations and revisit intentions : The case in Ho Chi Minh city
(International University - HCMC, 2015)This research studied about the recommendation and revisit intentions of foreign tourists in Ho Chi Minh city, through their satisfaction with local foods. The author took the case study in Ho Chi Minh city and proposed ... -
Effects of working capital management on manufacturing and processing firm's profitability : Evidence from Vietnam stock exchange
(International University - HCMC, 2014)The working capital management plays an important role for success or failure of firm in business because of its effect on firm’s profitability. The primary purpose of this research was based on secondary data collected ...